Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

Ford's pimp-my-ride plan

2011_ford_mustang_flame.top.jpgFord will 'paint' flames and other designs on selected vehicles. by Peter Valdes-Dapena, senior writer


NEW YORK (CNNMoney.com) -- Mustang buyers will soon be able to get flames on their fenders right from the dealer, no fancy artistic skills needed.

Ford Motor Co. is bringing out a line of custom vinyl graphics car buyers can order to give their car or truck the appearance of a custom paint job without the paint.

The carmaker originally launched the Web site, fordcustomgraphics.com, back in November, but it only offered graphics for the Fiesta subcompact car which goes on sale in a few weeks.

The site will soon begin offering graphics for the Ford Mustang and the F-150 truck, both popular vehicles which are commonly customized by owners, Ford announced Wednesday.

"You click on your vehicle and its exterior color, select the graphics you like, and the Web site will show you exactly how the designs will look on your car or truck," said Jim Abraham, Ford's licensed accessories manager, in a company announcement.

The Web site was created by Original Wraps, Inc., which also provides the vinyl graphics.

Graphics for all other Ford models will be available by the end of this year, a Ford spokesman said. About 50 designs will be for created each model.

Designs to the Fiesta include urban skyline images, parrot wings and various shapes and patterns.

The designs, which are basically enormous decals, are installed by the dealer and, unlike paint, can be easily removed without damaging the underlying paint, Ford said. The designs are covered by a 3-year, 36,000 mile warranty.

Prices for the graphics range from $100 to $1,200, depending on the size and complexity of the image.

Toyota offers similar vinyl graphics on its youth-oriented Scion models. To top of page

Find Your Next Car
Index Last Change % Change
Dow 16,374.76 23.38 0.14%
Nasdaq 4,733.50 -16.48 -0.35%
S&P 500 1,951.13 2.27 0.12%
Treasuries 2.17 -0.02 -1.14%
Data as of 12:14am ET
Company Price Change % Change
Bank of America Corp... 15.94 0.09 0.57%
Apple Inc 110.37 -1.97 -1.75%
Freeport-McMoRan Inc... 10.13 0.23 2.32%
Intel Corp 29.08 0.48 1.68%
Frontier Communicati... 5.52 0.31 5.95%
Data as of Sep 3
Sponsors

Sections

Americans are transforming how they eat -- paying more attention to the origins of their food and how it's made. And Kimbal Musk is at the forefront of a movement that is accelerating the rate of change. More

The Labor Department releases its August jobs report on Friday, and it will have big implications for the Federal Reserve. More

The BauBax travel jacket, with 15 built-in features, needed $20,000 on Kickstarter, but got $9 million. More

Pimco's famous fund once managed by star manager Bill Gross has less than $100 billion in management for the first time since 2007. More