Target set to sell Amazon's Kindle nationwide

By Chavon Sutton, staff reporter


NEW YORK (CNNMoney.com) -- On June 6, Target will become the first brick-and-mortar retailer to sell Amazon's Kindle electronic reader at its stores across the United States, the company said on Wednesday.

In late April, Target (TGT, Fortune 500) began selling the Kindle at its flagship Minneapolis store and 102 others in south Florida, as part of a test program. Wednesday's announcement marks the roll-out of the device to stores nationwide.

"Our guest's response to Kindle has been overwhelmingly positive," said Mark Schindele, senior vice president at Target in a prepared statement.

The discount retailer, which is best known for its "cheap chic" merchandise, said it will sell Amazon's (AMZN, Fortune 500) popular e-readers for $259 each, the same price as on Amazon.com.

In 2007, the Kindle became one of the first devices of its kind to allow wireless downloads of digital books, magazines, newspapers, and even personal documents. Customers could sync their Kindle books to other electronic devices, including the iPhone and Blackberry (RIM).

Since then, Kindle has dominated the e-reader market, which includes global technology companies such as Sony (SNE) and Hewlett Packard (HPQ, Fortune 500), as well as traditional book retailers such as Barnes and Noble (BKS, Fortune 500).

According to a ChangeWave survey conducted in early May, Amazon's Kindle has the largest share of the U.S. e-reader market at 62%.

In recent months, however, Apple's (APPL) iPad, which also downloads digital books and magazines, has shown the first real signs of shaking Amazon's grip.The iPad has sold over 2 million units since its April debut.

Target operates 1,740 stores in 49 states, which could help boost sales of the Kindle, Amazon's best-selling product.

The Kindle Store, found on Amazon.com's website, currently boasts over 550,000 titles in its library. That's up from 90,000 when it launched just three years ago.  To top of page

Frontline troops push for solar energy
The U.S. Marines are testing renewable energy technologies like solar to reduce costs and casualties associated with fossil fuels. Play
25 Best Places to find rich singles
Looking for Mr. or Ms. Moneybags? Hunt down the perfect mate in these wealthy cities, which are brimming with unattached professionals. More
Fun festivals: Twins to mustard to pirates!
You'll see double in Twinsburg, Ohio, and Ketchup lovers should beware in Middleton, WI. Here's some of the best and strangest town festivals. Play
Index Last Change % Change
Dow 17,079.57 -42.44 -0.25%
Nasdaq 4,557.70 -11.93 -0.26%
S&P 500 1,996.74 -3.38 -0.17%
Treasuries 2.33 -0.03 -1.14%
Data as of 6:39am ET
Company Price Change % Change
Apple Inc 102.25 0.12 0.12%
Bank of America Corp... 16.01 -0.19 -1.17%
Facebook Inc 73.86 -0.78 -1.04%
Pfizer Inc 29.38 -0.11 -0.37%
Intel Corp 34.65 -0.14 -0.40%
Data as of Aug 28

Sections

The CEO of American International Group, Robert Benmosche, says he is leaving the company earlier than expected because of a terminal cancer diagnosis. More

Prime Minister Shinzo Abe has been trying to reshape Japan's economy. Can he end deflation and deliver a revival? More

Whether you've got wanderlust or an airline grievance, here are some apps to pack onto your phone. More

Whether you've got wanderlust or an airline grievance, here are some apps to pack onto your phone. More

Five CNNMoney readers share stories about saving that you can learn from: What they would do differently if they had another chance. More

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.