McDonald's warned: Drop the toys or get sued

By Ben Rooney, staff reporter


NEW YORK (CNNMoney.com) -- A nutrition watchdog group is threatening to sue McDonald's if the fast-food giant won't stop using toys to to lure children to its Happy Meals .

The Center for Science in the Public Interest said Tuesday that it has served McDonald's notice of its intent to sue over what it says is unfair and deceptive marketing.

"McDonald's is the stranger in the playground handing out candy to children," CSPI's litigation director, Stephen Gardner, said in a prepared statement. "It's a creepy and predatory practice that warrants an injunction."

In its notice letter, CSPI says that McDonald's toy-related promotions violate state consumer protection laws in four states and the District of Columbia. The letter gives McDonald's 30 days to agree to stop the practice before a suit is filed.

The nutrition group claims that using toys to entice children instills bad eating habits and puts kids at higher risk of risk of developing obesity, diabetes, or other diet-related diseases over the course of their lifetime.

McDonald's disagreed with the CSPI's criticism, saying that its U.S. advertising campaign is focused on low-calorie Happy Meals.

"We couldn't disagree more with the misrepresentation of our food and marketing practices," McDonald's spokesman William Whitman said in a prepared statement.

"McDonald's is committed to a responsible approach to our menu, and our Happy Meal offerings," he said. "We have added more choice and variety than ever before, a fact that has been widely reported and recognized."

CSPI director Michael Jacobson acknowledged that parents bear much of the responsibility for children's eating habit -- a criticism industry defenders often levy.

"But multi-billion-dollar corporations make parents' job nearly impossible by giving away toys and bombarding kids with slick advertising," he said.

In 2006, fast food companies spent more than $520 million on advertising and toys to market children's meals, according to the Federal Trade Commission. To top of page

Frontline troops push for solar energy
The U.S. Marines are testing renewable energy technologies like solar to reduce costs and casualties associated with fossil fuels. Play
25 Best Places to find rich singles
Looking for Mr. or Ms. Moneybags? Hunt down the perfect mate in these wealthy cities, which are brimming with unattached professionals. More
Fun festivals: Twins to mustard to pirates!
You'll see double in Twinsburg, Ohio, and Ketchup lovers should beware in Middleton, WI. Here's some of the best and strangest town festivals. Play
Index Last Change % Change
Dow 16,262.56 89.32 0.55%
Nasdaq 4,034.16 11.47 0.29%
S&P 500 1,842.98 12.37 0.68%
Treasuries 2.63 -0.01 -0.42%
Data as of 4:43am ET
Company Price Change % Change
Bank of America Corp... 16.39 0.39 2.44%
Facebook Inc 59.09 0.20 0.34%
Yahoo! Inc 34.21 0.76 2.29%
The Coca-Cola Co 40.18 1.45 3.74%
Intel Corp 26.77 0.21 0.79%
Data as of Apr 15
Sponsors

Sections

GM CEO Mary Barra announced that the automaker has created a new "global product integrity" unit to ensure that a" situation like the ignition-switch recall doesn't happen again." More

Observers are warning that risks of a blow up in China's property market are rising, threatening a slowdown that could hurt global growth. More

Yahoo is still in the midst of its turnaround, but investors liked what they saw in the company's first-quarter results. More

Schwinn, Trek and Cannondale are all iconic American bicycle brands. But none of them are made in the United States. More

In its ongoing battle to fight blight, Detroit is launching a website where it will auction off vacant homes seized in tax foreclosures. More

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.