Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

Smart cars in any color you want... really

smartcar.top.jpgIf you can think of a color, Smart USA will paint it on your car. Even plaid. by Peter Valdes-Dapena, senior writer


NEW YORK (CNNMoney.com) -- Smart USA, the company that sells the ultra-small Smart ForTwo, is now offering customers the option to choose to have their car painted any color they choose.

Seriously. Any color. They mean it.

Red, blue, green, fuchsia, burnt sienna, cyan, lavender, turquoise with a hint of gold, plaid... you name it.

Customers will still be able to choose one of Smart's six basic colors at no additional cost but, for $1,550 more, they can choose from a palette of 93 other colors as part of the brand's "smartExpressions" offer.

If none of those 93 shades quite does it for you, there's the less cleverly named "Any Color You Want" program. The name says what it means.

Bring in a sample of the shade you're after and Smart will try to match it. In this case, pricing depends on the color.

The program is made possible by the Smart Fortwo's unusual construction -- which involves easily removable body panels -- and a partnership with the automotive paint supplier PPG.

The body panels will be painted at a remote location then sent to the dealer for installation. People who already own one of the cars can also take advantage of the program.

Patterns and designs, like plaid, are possible through a process of "wrapping" the panels, or coating them with a 3M vinyl film that adheres to the panels. For now, buyers will have to select from pre-designed patterns but soon, Smart says, they'll be able to create any pattern they choose. Wrap prices start at $1,350.

The Smart ForTwo has been on sale in the United States since 2008. Despite fuel economy over 40 miles per gallon on the highway, Smart sales have plummeted in recent years. So far in 2010, sales are running more than 60% below 2009, which was one of the auto industry's worst sales years.

The two-seat ForTwo is powered by a 3-cylinder engine. It's designed to be about as long as most other cars are wide, allowing it to be parked nose-to-the-curb in a typical parallel parking space.  To top of page

Find Your Next Car
Index Last Change % Change
Dow 17,751.39 121.12 0.69%
Nasdaq 5,111.73 22.52 0.44%
S&P 500 2,108.57 15.32 0.73%
Treasuries 2.28 0.03 1.29%
Data as of 10:17pm ET
Company Price Change % Change
Bank of America Corp... 18.16 0.28 1.57%
Facebook Inc 96.99 1.70 1.78%
Ford Motor Co 15.21 0.53 3.61%
Pfizer Inc 35.76 0.41 1.16%
AT&T Inc 34.69 0.36 1.05%
Data as of 4:03pm ET
Sponsors

Sections

Walmart has warned its suppliers that a 12 ounce package of cereal or coffee or crackers better contain all 12 ounces. More

Treasury Secretary Jack Lew warns lawmakers that they can't continue to ignore the need to raise the nation's borrowing limit forever. In fact, by his estimates, Congress should act on the matter by mid-fall. More

A study by research institute Data & Society claims Uber uses phantom cars to attract customers. More

Walter Palmer's dental business is effectively frozen after he admitted killing Zimbabwe's protected lion Cecil. More

You can't blame it on the economy anymore. More Millennials now have jobs, but are still living at home. More