Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

Back-to-school spending to jump nearly 11% - study

By Julianne Pepitone, CNNMoney.com contributing writer

NEW YORK (CNNMoney.com) -- Back-to-school spending is set to jump by 10.5% this year, according to a new study, as Americans loosen their purse strings following a cash-strapped 2009.

The average family with students in grades kindergarten through high school is expected to spend $606.40 on school supplies, up from $548.72 in 2009, trade group the National Retail Federation said Thursday.

Combined K-12 spending will be $55.12 billion, second only to holiday shopping, according to the NRF. Overall, the report boded well for the retail sector, which has been hit hard since the beginning of the recession.

"The industry still remains cautiously optimistic about recovery," NRF president Matt Shay said in a statement.

Retailers will be looking at customers' "spending appetites" in the second half of the year, "which often serve as a bellwether for the all-important holiday season," Shay said.

This year's report was an improvement over last year's, which showed consumers were cutting back on everything from pens and pencils to apparel.

Though families will be spending more than they did in 2009, 30.3% said they would comparative shop this year versus 26.4% last year.

More than 7 in 10 respondents said they would shop at a discount store for school supplies this year, while about half will head to a department store. And more people will shop online: 30.8% this year vs. 22.2% last year.

The NRF study follows a Commerce Department report released Wednesday that showed retail sales fell for their second straight month in June. To top of page

Index Last Change % Change
Dow 16,472.37 200.36 1.23%
Nasdaq 4,707.78 80.69 1.74%
S&P 500 1,951.36 27.54 1.43%
Treasuries 1.99 -0.05 -2.60%
Data as of 5:24am ET
Company Price Change % Change
Bank of America Corp... 15.38 -0.17 -1.09%
Apple Inc 110.38 0.80 0.73%
Micron Technology In... 15.91 1.14 7.72%
General Electric Co 25.47 0.28 1.11%
Microsoft Corp 45.57 0.96 2.15%
Data as of Oct 2


After years of talks, negotiators for the United States and 11 other nations are trying to hash out final terms of a controversial free-trade agreement. The Trans-Pacific Partnership, or TPP, would make trade easier across many areas of business. More

Smarties, a Halloween candy staple, have been around for 66 years. Three Millennial women are revolutionizing it. More

Spending more than you make is bad for your finances, but other not-so-obvious money habits will hurt your long-term savings. More