Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

JetBlue brings back all-you-can-fly deal

By Aaron Smith, CNNMoney.com staff writer

NEW YORK (CNNMoney.com) -- JetBlue is reviving its unlimited travel deal, which for one month allows travelers to fly anywhere they want, as much as they want.

The offer, which JetBlue (JBLU) originally debuted last year, is on sale through Aug. 20 and is good for travel between Sept. 7 and Oct. 6.

Jet setters can choose between two deals: a $699 package that allows them to travel any day of the week to any of Jet Blue's 60 domestic and international travel destinations; or a $499 package that excludes travel on Fridays and Sundays.

Jet Blue spokeswoman Allison Croyle said that last year's program "far exceeded expectations" and was "the most successful promotion in our company's history." But she would not say how many packages were sold or how much money the airline made because she didn't want to reveal this information to competitors. She did explain, though, that on the first day of the offer visitors to JetBlue's route map surged 860%.

"I think it was very successful because it sold out sooner than they expected," George Hobica, air travel expert and president of Airfarewatchdog.com. He added: "The equivalent in advertising value was enormous. It's a brilliant marketing ploy."

The price of the most expensive option has gone up since last year, when JetBlue offered its seven-day package for $599. Hobica said that it's a better deal this year, even with the extra $100 charge, because fares are more expensive compared to 2009.

Hobica noted that JetBlue was offering the deal during a "very, very slow period" for travel. He also said the airline was offering the deal one week later than it did last year.

"I wonder if the Steven Slater incident delayed it," said Hobica, referring to the JetBlue steward who cursed out a plane full of passengers, deployed the emergency escape chute, and slid down to the tarmac, beer in hand.

JetBlue spokesman Steve Stampley, however, said the timing for the deal was "driven by the sequence of events in our marketing and activity calendars." To top of page

Index Last Change % Change
Dow 16,472.37 200.36 1.23%
Nasdaq 4,707.78 80.69 1.74%
S&P 500 1,951.36 27.54 1.43%
Treasuries 1.99 -0.05 -2.60%
Data as of 9:00am ET
Company Price Change % Change
Bank of America Corp... 15.38 -0.17 -1.09%
Apple Inc 110.38 0.80 0.73%
Micron Technology In... 15.91 1.14 7.72%
General Electric Co 25.47 0.28 1.11%
Microsoft Corp 45.57 0.96 2.15%
Data as of Oct 2


The NFL is the world's richest sports league and by far the most popular sport in the U.S. But it has struggled to attract overseas fans. More

The September jobs report is lowering the chances the Fed will raise interest rates later this year. More

Smarties, a Halloween candy staple, have been around for 66 years. Three Millennial women are revolutionizing it. More

Spending more than you make is bad for your finances, but other not-so-obvious money habits will hurt your long-term savings. More