EPA's Jackson: The new face of tough regulation

lisa_jackson.gi.top.jpg By Shelley DuBois


FORTUNE -- The Environmental Protection Agency has only recently had a face. That face has taken the form of Lisa Jackson -- the first African-American EPA administrator, appointed by Barack Obama in 2009. The landmark appointment caused a media stir, not for her race, but for the clean break with the recent past EPA administrators that her appointment represented.

Since then, Jackson has maintained a place in the spotlight and media circuit. Not only has she been a regular figure in the headlines, but she has brought the agency with her. (She's also #6 on Fortune's Most Powerful Woman D.C. Power List.)

Recently, the EPA has been front and center in the northeast because it's stepping in to a controversy about natural gas drilling, or fracking. The agency has scheduled hearings across the country where locals could voice their concerns about a fracking to a panel of four EPA members. The hearings brought policy-makers to the people.

Jackson seems keen to do that across the EPA's entire mandate. She's tech-savvy and transparent compared to other people who have been in her position. You can follow her through all kinds of social media, and many of the EPA's activities posted on the webpage call for public participation. She's been on David Letterman and the Daily Show with Jon Stewart. According to the EPA webpage, she's given 125 official speeches and public addresses since she joined the last year. Her predecessor Stephen Johnson made under 90 during his entire four-year term.

Jackson's credentials have probably prepped her to be more media savvy. Like Johson, Jackson worked for the EPA before being appointed administrator. But she has also been in the political game-she worked as chief of staff for New Jersey Senator John Corzine, and served as commissioner for the state's Department of Environmental Protection.

She has a science background, which is actually surprisingly new for the administration. The first professional scientist ever hired to head the EPA was Johnson, who made his mark with his work against legislative efforts to curb greenhouse gas emissions. Before him, Michael Leavitt was head administrator. Leavitt served as governor of Utah for a while, and worked as the CEO of an insurance company. He replaced Christine Todd Whitman, who left the EPA mid-term, allegedly because of former Vice President Dick Cheney's push to exempt companies from the pollution standards of the Clean Air Act.

Compared to her predecessors, Jackson has been a strong voice for policy to address climate change-although she's had some major setbacks, too, thanks to the frosty legislative climate. Probably her biggest has been the carbon cap-and-trade bill that Democratic leaders in the Senate threw out this past summer.

The bill would have been a big win for Jackson and the EPA, which would have been tapping into its ability to regulate greenhouse gasses via the Clean Air Act. Now the agency has to figure out how to cut emissions while keeping the industry happy, and re-think its strategy for navigating a sluggish Congress.

The stumble illustrates what may be the downside of being an accessible, even likable EPA leader. Jackson has positioned herself so prominently that she takes much of the heat from environmentalists when the agency falters, and faces resistance from industries to regulation that could actually break ground. It's a problem that has pervaded the entire Obama administration's tenure, as progressive goals repeatedly run into the political realities of doing business in Washington.

Yet with all eyes on Lisa Jackson, she could give the EPA some muscle that it's never had before. Or, if the administration can't get even compromise versions of its signature environmental agenda through Congress, she could end up, even in the eyes of environmentalists who lives through the Bush years, in the unfortunate and unfair role of scapegoat. To top of page

Frontline troops push for solar energy
The U.S. Marines are testing renewable energy technologies like solar to reduce costs and casualties associated with fossil fuels. Play
25 Best Places to find rich singles
Looking for Mr. or Ms. Moneybags? Hunt down the perfect mate in these wealthy cities, which are brimming with unattached professionals. More
Fun festivals: Twins to mustard to pirates!
You'll see double in Twinsburg, Ohio, and Ketchup lovers should beware in Middleton, WI. Here's some of the best and strangest town festivals. Play
Company Price Change % Change
Bank of America Corp... 16.15 0.00 0.00%
Facebook Inc 58.94 0.00 0.00%
General Electric Co 26.56 0.00 0.00%
Cisco Systems Inc 23.19 -0.02 -0.09%
Micron Technology In... 23.91 0.00 0.00%
Data as of Apr 17
Index Last Change % Change
Dow 16,408.54 -16.31 -0.10%
Nasdaq 4,095.52 9.29 0.23%
S&P 500 1,864.85 2.54 0.14%
Treasuries 2.72 0.08 3.19%
Data as of 5:03pm ET
Sponsors

Sections

General Mills has scrapped a controversial change to its fine print that some read as eliminating customers' right to sue the company. More

Obamacare sign ups hit 8 million, though final enrollment remains to be seen. More

Office for iPad move is a symbolic victory for Nadella's Microsoft, but the company is still weighed down by many of the same old issues. More

Schwinn, Trek and Cannondale are all iconic American bicycle brands. But none of them are made in the United States. More

As Detroit moves closer to reaching a bankruptcy deal, retired civilian workers are poised to be left worse off than firemen and police officers. More

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.