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Noisy SunChip bags crushed by consumer backlash

By Amy Sahba, CNN


(CNN) -- Frito Lay's move to launch eco-friendly bags for its SunChips snacks has been crushed by consumer outcry over the noise they make.

Just eighteen months after introducing its first biodegradable bags, the manufacturer is pulling them from shelves after complaints that the bags are just too loud. One exception: The Original flavor SunChips will still be available in the green packaging for snackers undeterred by their high-decible nature.

The remaining five flavors of SunChips will transition back to the old packaging as the company works on developing a new generation of environmentally friendly -- and quieter -- bags.

"We recognize [the noise] was an issue and we think we can work on it and improve it," Frito-Lay spokesperson Aurora Gonzalez told CNN.

Frito-Lay, which manufactures 30 million bags of SunChips a week, is keeping its original flavor in the Earth-friendly bag "to demonstrate the company's commitment to the idea of making their snack more sustainable," Gonzalez added.

It took the snack giant four years to develop and launch the compostable bags, which the company says on its website, "sound a bit different than our other bags." But Gonzalez says the company hopes that the second generation will come together faster, although she cautions that "innovation can be slow sometimes."

She added that overall they have received more positive customer feedback about the initiative than complaints about the noisiness of the bags.

The company expects that the bags will be phased out nationwide by mid-October. To top of page

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