Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

Noisy SunChip bags crushed by consumer backlash

By Amy Sahba, CNN


(CNN) -- Frito Lay's move to launch eco-friendly bags for its SunChips snacks has been crushed by consumer outcry over the noise they make.

Just eighteen months after introducing its first biodegradable bags, the manufacturer is pulling them from shelves after complaints that the bags are just too loud. One exception: The Original flavor SunChips will still be available in the green packaging for snackers undeterred by their high-decible nature.

The remaining five flavors of SunChips will transition back to the old packaging as the company works on developing a new generation of environmentally friendly -- and quieter -- bags.

"We recognize [the noise] was an issue and we think we can work on it and improve it," Frito-Lay spokesperson Aurora Gonzalez told CNN.

Frito-Lay, which manufactures 30 million bags of SunChips a week, is keeping its original flavor in the Earth-friendly bag "to demonstrate the company's commitment to the idea of making their snack more sustainable," Gonzalez added.

It took the snack giant four years to develop and launch the compostable bags, which the company says on its website, "sound a bit different than our other bags." But Gonzalez says the company hopes that the second generation will come together faster, although she cautions that "innovation can be slow sometimes."

She added that overall they have received more positive customer feedback about the initiative than complaints about the noisiness of the bags.

The company expects that the bags will be phased out nationwide by mid-October. To top of page

Search for Jobs

Index Last Change % Change
Dow 20,821.76 11.44 0.05%
Nasdaq 5,845.31 9.80 0.17%
S&P 500 2,367.34 3.53 0.15%
Treasuries 2.32 -0.07 -2.97%
Data as of 12:54am ET
Company Price Change % Change
Bank of America Corp... 24.23 -0.35 -1.42%
Spectra Energy Corp 40.68 -0.32 -0.78%
Chesapeake Energy Co... 5.66 -0.09 -1.57%
Hewlett Packard Ente... 22.96 -1.70 -6.89%
Ford Motor Co 12.47 -0.09 -0.72%
Data as of Feb 24
Sponsors

Sections

Baltimore Orioles executive John Angelos said he would want President Trump to apologize for all the offensive comments he's made before he's invited to throw out the first pitch at Camden Yards. More

A draft of the House Republicans' bill to repeal Obamacare would replace its subsidies with less generous tax credits, increase the amount insurers could charge older Americans and effectively eliminate Medicaid for low-income adults. More

Data Refuge collects federal data about climate change in order to preserve the information and keep it publicly accessible. More