Gap reverts to classic logo after outcry

Back to basics: Gap is going back to its classic logo (right) after its new logo triggered customer outcry.Back to basics: Gap is going back to its classic logo (right) after its new logo triggered customer outcry. By CNNMoney.com staff


LONDON (CNNMoney.com) -- The Gap is reverting to its classic logo after a new logo it debuted on its website ignited a customer backlash.

The apparel maker, famous for its chinos and jeans, said late Monday that it would no longer be using the new logo and was going back to its original.

Customers created a ruckus on social media sites such as Facebook and Twitter after Gap (GPS, Fortune 500) rolled out the new logo last week.

The updated logo consisted of a small blue box placed above the upper right-hand corner of the "p" in the company's name.

Gap initially defended the new logo, saying last week that it brought the company into the modern age. It also asked customers to share their ideas for improving the design.

But the company said on Monday that customers wanted the original logo back. Gap also conceded that seeking out ideas from customers, or "crowd sourcing," wasn't the best move at the time.

"We've learned a lot in this process. And we are clear that we did not go about this in the right way," Marka Hansen, president of Gap North America, said in a statement.

She said Gap is reverting to its original blue box logo on its website and will bring it back across all channels.

But that doesn't mean the company is ruling out updates to its logo in the future.

"There may be a time to evolve our logo, but if and when that time comes, we'll handle it in a different way," Hansen's statement said. To top of page

Frontline troops push for solar energy
The U.S. Marines are testing renewable energy technologies like solar to reduce costs and casualties associated with fossil fuels. Play
25 Best Places to find rich singles
Looking for Mr. or Ms. Moneybags? Hunt down the perfect mate in these wealthy cities, which are brimming with unattached professionals. More
Fun festivals: Twins to mustard to pirates!
You'll see double in Twinsburg, Ohio, and Ketchup lovers should beware in Middleton, WI. Here's some of the best and strangest town festivals. Play
Index Last Change % Change
Dow 18,010.68 -115.44 -0.64%
Nasdaq 5,070.03 -27.95 -0.55%
S&P 500 2,107.39 -13.40 -0.63%
Treasuries 2.09 -0.04 -1.64%
Data as of 4:29pm ET
Company Price Change % Change
Bank of America Corp... 16.50 -0.17 -1.02%
Pfizer Inc 34.75 0.31 0.90%
Apple Inc 130.32 -1.46 -1.11%
Intel Corp 34.51 0.50 1.47%
General Electric Co 27.27 -0.36 -1.30%
Data as of 4:03pm ET
Sponsors

Sections

Ed Gilligan spent his entire 35-year career with American Express, starting as an intern ad rising to one of the highest executive posts at the bank. More

The U.S. economy lost ground in the first quarter, but it is already showing signs of life. More

Why can't the IRS protect you? Either its too broke -- or it's not spending its $10.9 billion budget the right way. More

Brit Morin is a DIY queen. Her startup Brit + Co. inspires women and girls to be creative -- and just raised $23 million in funding. More