Gap reverts to classic logo after outcry

Back to basics: Gap is going back to its classic logo (right) after its new logo triggered customer outcry.Back to basics: Gap is going back to its classic logo (right) after its new logo triggered customer outcry. By CNNMoney.com staff


LONDON (CNNMoney.com) -- The Gap is reverting to its classic logo after a new logo it debuted on its website ignited a customer backlash.

The apparel maker, famous for its chinos and jeans, said late Monday that it would no longer be using the new logo and was going back to its original.

Customers created a ruckus on social media sites such as Facebook and Twitter after Gap (GPS, Fortune 500) rolled out the new logo last week.

The updated logo consisted of a small blue box placed above the upper right-hand corner of the "p" in the company's name.

Gap initially defended the new logo, saying last week that it brought the company into the modern age. It also asked customers to share their ideas for improving the design.

But the company said on Monday that customers wanted the original logo back. Gap also conceded that seeking out ideas from customers, or "crowd sourcing," wasn't the best move at the time.

"We've learned a lot in this process. And we are clear that we did not go about this in the right way," Marka Hansen, president of Gap North America, said in a statement.

She said Gap is reverting to its original blue box logo on its website and will bring it back across all channels.

But that doesn't mean the company is ruling out updates to its logo in the future.

"There may be a time to evolve our logo, but if and when that time comes, we'll handle it in a different way," Hansen's statement said. To top of page

Frontline troops push for solar energy
The U.S. Marines are testing renewable energy technologies like solar to reduce costs and casualties associated with fossil fuels. Play
25 Best Places to find rich singles
Looking for Mr. or Ms. Moneybags? Hunt down the perfect mate in these wealthy cities, which are brimming with unattached professionals. More
Fun festivals: Twins to mustard to pirates!
You'll see double in Twinsburg, Ohio, and Ketchup lovers should beware in Middleton, WI. Here's some of the best and strangest town festivals. Play
Index Last Change % Change
Dow 17,001.22 -38.27 -0.22%
Nasdaq 4,538.55 6.45 0.14%
S&P 500 1,988.40 -3.97 -0.20%
Treasuries 2.40 -0.00 -0.17%
Data as of 8:35pm ET
Company Price Change % Change
Bank of America Corp... 16.13 -0.03 -0.19%
Apple Inc 101.32 0.74 0.74%
Salesforce.com Inc 59.80 4.09 7.34%
General Electric Co 26.15 -0.28 -1.06%
Cisco Systems Inc 24.65 -0.24 -0.96%
Data as of 4:02pm ET

Sections

The Coolest Cooler launched a Kickstarter campaign in July and has raised over $9 million so far, the second highest grossing campaign ever. More

The Coolest Cooler launched a Kickstarter campaign in July and has raised over $9 million so far, the second highest grossing campaign ever. More

This month, Delaware became the first state to pass a law giving heirs the right to access the online accounts and assets of someone who has passed away. More

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.