Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

Gap reverts to classic logo after outcry

Back to basics: Gap is going back to its classic logo (right) after its new logo triggered customer outcry.Back to basics: Gap is going back to its classic logo (right) after its new logo triggered customer outcry. By CNNMoney.com staff


LONDON (CNNMoney.com) -- The Gap is reverting to its classic logo after a new logo it debuted on its website ignited a customer backlash.

The apparel maker, famous for its chinos and jeans, said late Monday that it would no longer be using the new logo and was going back to its original.

Customers created a ruckus on social media sites such as Facebook and Twitter after Gap (GPS, Fortune 500) rolled out the new logo last week.

The updated logo consisted of a small blue box placed above the upper right-hand corner of the "p" in the company's name.

Gap initially defended the new logo, saying last week that it brought the company into the modern age. It also asked customers to share their ideas for improving the design.

But the company said on Monday that customers wanted the original logo back. Gap also conceded that seeking out ideas from customers, or "crowd sourcing," wasn't the best move at the time.

"We've learned a lot in this process. And we are clear that we did not go about this in the right way," Marka Hansen, president of Gap North America, said in a statement.

She said Gap is reverting to its original blue box logo on its website and will bring it back across all channels.

But that doesn't mean the company is ruling out updates to its logo in the future.

"There may be a time to evolve our logo, but if and when that time comes, we'll handle it in a different way," Hansen's statement said. To top of page

Index Last Change % Change
Dow 15,973.84 313.66 2.00%
Nasdaq 4,337.51 70.67 1.66%
S&P 500 1,864.78 35.70 1.95%
Treasuries 1.75 0.10 6.33%
Data as of 3:59am ET
Company Price Change % Change
Bank of America Corp... 11.95 0.79 7.08%
General Electric Co 28.26 0.81 2.95%
Cisco Systems Inc 25.11 0.43 1.74%
Chesapeake Energy Co... 1.59 -0.19 -10.67%
Freeport-McMoRan Inc... 5.53 0.64 13.09%
Data as of Feb 12
Sponsors

Sections

Investors need someone they can bring home to mother instead of bad boys (or girls) that may make their heart beat faster. Boring beats bold in this market. Here are 10 dependable stocks we love. Southwest (ticker symbol: LUV) is one. More

Cheap oil and slow global growth may not be the only culprits of the global market turmoil. There's growing concern that central banks are spooking the markets too. More

Eastern Illinois University laid off 198 staff members this week, and the college president is blaming the state government. More