Toyota to unveil another Prius

toyota_prius_family.top.jpgToyota posted this image Sunday on the Prius Facebook page. It shows a billboard created for the Prius 10th anniversary celebration. The larger vehicle obscured by the 2010 Prius is the new Prius model to be unveiled in January. by Peter Valdes-Dapena, senior writer


NEW YORK (CNNMoney.com) -- Toyota will unveil a new version of its famous Prius Hybrid at the Detroit Auto Show in January, the automaker announced Thursday. This car would not be a replacement for the Prius hatchback but would sell alongside the now-familiar egg-shaped car.

The "Next member of the Prius family" will be an "all-new model with more comfort, style and versatility," the automaker announced on its official Twitter feed.

The Detroit Auto Show is scheduled for January, 2011. The unveiling of the new Prius model will come one year after Toyota announced, at last year's show, that it would expand the Prius brand into a whole line of vehicles rather than just the one car.

All Prius vehicles will be gas/electric hybrids and each will be unique to the Prius brand rather than simply being hybrid versions of other Toyota products, Toyota executives have said.

The Toyota Prius is the best-selling hybrid car in America. On its own, it accounts for more than half of all hybrids sold in America. It is Toyota's third best-selling car model after the Camry mid-sized sedan and the Corolla compact car.

Still, all hybrid vehicles combined account for only about two percent of the car's sold in America.

In 2007 Toyota showed a concept version of the Prius called the Hybrid-X. That vehicle had a taller back end showing what the Prius might look like with a more wagon-like body. It is still unclear what sort of body style the new Prius will have. To top of page

Just the hot list include
Frontline troops push for solar energy
The U.S. Marines are testing renewable energy technologies like solar to reduce costs and casualties associated with fossil fuels. Play
25 Best Places to find rich singles
Looking for Mr. or Ms. Moneybags? Hunt down the perfect mate in these wealthy cities, which are brimming with unattached professionals. More
Fun festivals: Twins to mustard to pirates!
You'll see double in Twinsburg, Ohio, and Ketchup lovers should beware in Middleton, WI. Here's some of the best and strangest town festivals. Play
Find Your Next Car
Index Last Change % Change
Dow 24,247.99 164.16 0.68%
Nasdaq 7,097.08 93.34 1.33%
S&P 500 2,658.82 19.42 0.74%
Treasuries 2.99 -0.03 -1.06%
Data as of 12:08pm ET
Company Price Change % Change
Advanced Micro Devic... 10.96 1.25 12.92%
AT&T Inc 32.92 -2.28 -6.46%
Facebook Inc 174.09 14.40 9.02%
Ford Motor Co 11.31 0.20 1.80%
General Electric Co 14.29 0.24 1.71%
Data as of 11:53am ET
Sponsors

Sections

US regulators are close to slapping Wells Fargo with a $1 billion fine for forcing customers into car insurance and charging mortgage borrowers unfair fees. More

Nissan's redesigned electric car isn't as exciting as some competitors but it's practical and affordable. More