Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

LinkedIn launches company review feature

By Ben Rooney, staff reporter

NEW YORK (CNNMoney.com) -- LinkedIn announced Monday a new feature that allows users of the social networking Web site to review products and services offered by a host of big businesses.

The new feature, called Company Pages, is designed to give companies exposure to LinkedIn's over 80 million members, while also giving users access to insight from other professionals in the network, the company said in a press release.

Among the over 40 companies participating in the initial launch are several big technology names, such as Hewlett Packard (HPQ, Fortune 500), Microsoft (MSFT, Fortune 500) and Dell (DELL, Fortune 500). Other businesses that LinkedIn users will be able to review are JetBlue (JBLU), AT&T (T, Fortune 500), Citibank (C, Fortune 500) and Volkswagen.

Jeff Weiner, chief executive of LinkedIn, said in a statement that users will benefit from "the considered perspectives of those whom they trust and relate to the most - the people they know."

At the same time, he said businesses can use the feature to display "their strongest recommendations to prospective customers and employees on LinkedIn," which he says can "accelerate growth and trust in their brands."

In addition to reviews, businesses can display videos, product information and targeted ads on their Company Pages, according to the press release.

LinkedIn, a privately held company that caters to professionals, said it will officially unveil the feature Tuesday at its annual marketing and advertising event in New York. To top of page

Search for Jobs

Index Last Change % Change
Dow 18,145.71 -16.64 -0.09%
Nasdaq 5,257.40 15.57 0.30%
S&P 500 2,141.16 -0.18 -0.01%
Treasuries 1.74 -0.01 -0.40%
Data as of 11:42pm ET
Company Price Change % Change
Reynolds American In... 53.78 6.61 14.01%
Chesapeake Energy Co... 6.68 -0.23 -3.33%
AT&T Inc 37.49 -1.16 -3.00%
Microsoft Corp 59.66 2.41 4.21%
Bank of America Corp... 16.67 0.11 0.66%
Data as of Oct 21


The combo brings together AT&T's wireless and Internet business and DirecTV with Time Warner programming, including CNN, HBO and Warner Bros. More

Passes for the new National Museum of African-American History and Culture in Washington D.C. are 'sold out' through March 2017. More

A Chinese firm that makes components for surveillance video cameras admits their technology was used, in part, to carry out Friday's cyberattack More

The University of Illinois partnered with Coursera to launch one of the most affordable online MBA programs yet. More