Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

LinkedIn launches company review feature

By Ben Rooney, staff reporter


NEW YORK (CNNMoney.com) -- LinkedIn announced Monday a new feature that allows users of the social networking Web site to review products and services offered by a host of big businesses.

The new feature, called Company Pages, is designed to give companies exposure to LinkedIn's over 80 million members, while also giving users access to insight from other professionals in the network, the company said in a press release.

Among the over 40 companies participating in the initial launch are several big technology names, such as Hewlett Packard (HPQ, Fortune 500), Microsoft (MSFT, Fortune 500) and Dell (DELL, Fortune 500). Other businesses that LinkedIn users will be able to review are JetBlue (JBLU), AT&T (T, Fortune 500), Citibank (C, Fortune 500) and Volkswagen.

Jeff Weiner, chief executive of LinkedIn, said in a statement that users will benefit from "the considered perspectives of those whom they trust and relate to the most - the people they know."

At the same time, he said businesses can use the feature to display "their strongest recommendations to prospective customers and employees on LinkedIn," which he says can "accelerate growth and trust in their brands."

In addition to reviews, businesses can display videos, product information and targeted ads on their Company Pages, according to the press release.

LinkedIn, a privately held company that caters to professionals, said it will officially unveil the feature Tuesday at its annual marketing and advertising event in New York. To top of page

Index Last Change % Change
Dow 17,773.64 -57.12 -0.32%
Nasdaq 4,775.36 -29.93 -0.62%
S&P 500 2,065.30 -10.51 -0.51%
Treasuries 1.82 -0.02 -1.03%
Data as of 7:33pm ET
Company Price Change % Change
Bank of America Corp... 14.56 -0.23 -1.56%
Freeport-McMoRan Inc... 14.00 1.34 10.58%
Ford Motor Co 13.56 -0.53 -3.76%
Apple Inc 93.74 -1.09 -1.15%
Microsoft Corp 49.87 -0.03 -0.06%
Data as of Apr 29
Sponsors

Sections

The Oracle of Omaha joked that the impact on Corporate America would not be the biggest problem of a Donald Trump presidency. More

The Dow is down 300 points over the past two days, leaving the index on track for its worst week since early February. Blame fumbled earnings reports from the likes of Apple and Google as well as concerns about the Bank of Japan. More

Now you can watch the SpaceX Falcon 9 rocket land on a barge as if you were standing on the deck of the ship. More

Visa says new software will allow consumers to check out with chip cards as fast as swiping a card with magnetic strip. More