NEW YORK (CNNMoney.com) -- LinkedIn announced Monday a new feature that allows users of the social networking Web site to review products and services offered by a host of big businesses.
The new feature, called Company Pages, is designed to give companies exposure to LinkedIn's over 80 million members, while also giving users access to insight from other professionals in the network, the company said in a press release.
Among the over 40 companies participating in the initial launch are several big technology names, such as Hewlett Packard (HPQ, Fortune 500), Microsoft (MSFT, Fortune 500) and Dell (DELL, Fortune 500). Other businesses that LinkedIn users will be able to review are JetBlue (JBLU), AT&T (T, Fortune 500), Citibank (C, Fortune 500) and Volkswagen.
Jeff Weiner, chief executive of LinkedIn, said in a statement that users will benefit from "the considered perspectives of those whom they trust and relate to the most - the people they know."
At the same time, he said businesses can use the feature to display "their strongest recommendations to prospective customers and employees on LinkedIn," which he says can "accelerate growth and trust in their brands."
In addition to reviews, businesses can display videos, product information and targeted ads on their Company Pages, according to the press release.
Aetna has struck a deal to buy rival health insurer Humana for $37 billion. More
Windows 10 will start rolling out slowly in waves, beginning on July 29. More
The most expensive schools in the nation are charging close to $50,000 a year in tuition and fees alone. More