Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

Toys R Us' new game: Black Thursday

By Parija Kavilanz, senior writer


NEW YORK (CNNMoney.com) -- Black Friday is coming a day early for Toys R Us this year, the toy seller said Thursday.

It's another signal that this year is shaping up to be a very aggressive holiday selling season. Toys R Us' announcement comes on the same day that Wal-Mart announced free online shipping on holiday deals.

Target trots out $3 appliances on Black Friday

Toys R Us stores will open at 10:00 p.m. nationwide on Thanksgiving Day. Recently stores have been opening their doors earlier, even on the Thanksgiving Day holiday. This is the earliest that Toys R Us has ever kicked off its Black Friday "doorbuster" deals.

"This opportunity is designed to accommodate the early shoppers and help alleviate crowds that build from that point forward," said Toys R Us spokeswoman Kathleen Waugh.

Doorbuster discounts are the deepest and most-coveted deals. Shoppers often wait on line for hours -- sometimes overnight -- for stores to open their doors on the day after Thanksgiving.

The deals are typically huge and also in limited supply.

According to Toys R Us' Black Friday circular, the retailer will offer 150 doorbuster deals from 10:00 p.m. Thanksgiving Day to 1:00 p.m. on Black Friday.

The discounts range from 75% to 50% off on dolls, electronic toys and remote-control toys.

Among the deals: LeapFrog My First Computer at 50% off for $19.99; Vtech Learning laptop at 50% off for $14.99; 505 off on Toy Story 3 figures, including the talking 14-inch U-Command Buzz Lightyear figure for $39.99; 50% off Zhu Zhu Pet hamsters starter sets; 50% off Liv Fashion dolls; 50% off on Barbie Fashion Fairytale toy set for $18.49.

Other featured electronic deals include getting a $50 gift card with the purchase of an 8GB for $229.99 or a 32 GB Apple iPod touch for $299.99 and an Android 2.1 tablet for $139.99. To top of page

Index Last Change % Change
Dow 17,693.40 -52.58 -0.30%
Nasdaq 5,132.79 4.00 0.08%
S&P 500 2,107.52 -1.11 -0.05%
Treasuries 2.21 -0.06 -2.60%
Data as of 9:54am ET
Company Price Change % Change
Bank of America Corp... 17.98 -0.15 -0.83%
Facebook Inc 94.77 -0.44 -0.46%
Apple Inc 121.85 -0.52 -0.42%
Alcoa Inc 10.05 0.07 0.70%
Exxon Mobil Corp 79.80 -3.21 -3.87%
Data as of 9:39am ET
Sponsors

Sections

Loosening state restrictions have given gun silencer sales a boost. Silencers are now legal in 41 states, compared to 37 four years ago. Also some gun makers are making it easy to attach them. More

Fast-food chains that operate in more than 30 locations nationwide are the sole target of a new rule in New York to hike their minimum wage to $15. But consumers and small business owners, as well as some employees, may be the ones to pay the price. More

You can't blame it on the economy anymore. More Millennials now have jobs, but are still living at home. More