Wal-Mart's Black Friday 2010 ad: Electronics top deals

By Parija Kavilanz, senior writer


NEW YORK (CNNMoney.com) -- Wal-Mart's highly awaited Black Friday ad promises hot deals on high-definition TVs, Blu-ray players, laptops and holiday gift favorites such as toys and DVDs, according to a copy of the retailer's circular obtained by CNNMoney.com on Saturday.

The world's largest retailer promised last month that it would do whatever was necessary to be the most competitive on prices during the year-end holiday shopping season.

A quick look through Wal-Mart's circular shows that the discounter is ready to take on its rivals, especially in the key electronics and toys categories.

According to the circular, Wal-Mart will unveil some Black Friday deals in stores on midnight -- while other, juicier "doorbuster" bargains will be available while supplies last from 5:00 a.m. to 11:00 a.m. on Black Friday, the day after Thanksgiving.

A company spokesman confirmed that most Wal-Mart stores will open at midnight that day.

"Customers can avoid standing in the cold waiting for stores to open and get an early jump on the season's best savings," he said. The early sales will focus in items like toys, pajamas, and small kitchen appliances, with the electronics and HDTV deals kicking in at 5 a.m., he said.

Among the doorbuster deals the circular advertises: the 32-inch Emerson 720p LCD HDTV for $198; 42-inch Emerson 1080p LCD HDTV for $398; 42-inch LG 1080p LCD HDTV for $478; Magnavox Wi-Fi Blu-ray player (with a $10 credit for on-demand movie service Vudu) for $68; 8GB iPod Touch for $225, plus a $50 Wal-Mart gift card; Kodak C183 14-megapixel 3-inch LCD digital camera for $59; and an HP 15.6-inch 250 GB harddrive laptop for $298.

Doorbusters also include $7 and $8 videogames, more than 90 DVD movie titles for $1.96, and Blu-ray disc movies for $5 and $10.

Other deals that kick off at midnight on Black Friday include Zhu Zhu Pet toy hamsters for $4 each, $5 Barbie dolls, children's clothes for $4, Rival brand slow cookers and handmixers for $2.97, Hamilton Beach slow cookers and coffeemakers for $9.97 each, and Oster Electric griddles or waffle makers also priced at $9.97 each.

Additionally, deals available only on Saturday include Sony's 46-inch 1080p LCD HDTV for $698.

Last week, Wal-Mart signaled its intention to be very aggressive with its holiday strategy by announcing free online shipping on 60,000 holiday items with no minimum purchase required -- a significant move likely to rattle its competitors in the crucial year-end sales race to Christmas.

These gimmicks aren't entirely surprising, given that Wal-Mart has struggled to lift sales at its discount stores this year and has even lost market share to other value-priced and dollar store competitors. The crucial November-December period can account for 50% or more of retailers' sales and profit for the full year.

Wal-Mart executives recently expressed a sense of urgency about upping the ante to ensure that the retailer is highly competitive in the run-up to Christmas.

Wal-Mart U.S. head Bill Simon said Wal-Mart's holiday strategy will place heavy emphasis on toys and electronics.

"Customers will see our offerings and be very happy," he said. The company recently rolled out Apple's (AAPL, Fortune 500) iPad into about 2,500 Wal-Mart stores.

Sam's Club executives also said the iPad would be in Sam's Club locations over the holidays.

Wal-Mart (WMT, Fortune 500) is also setting up a "Santa's gift shop" display in its stores to showcase the hottest holiday toys, Simon said. To top of page

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