Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

Black Friday deals to draw 138 million shoppers

black_friday_crowds.gi.top.jpgRetailers expect that their Black Friday bargains will draw 138 million shoppers this year, up 3% from last year. By Parija Kavilanz, senior writer


NEW YORK (CNNMoney.com) -- Black Friday bargains are expected to attract 138 million shoppers to stores this year, up 3% from last year, an industry report said Thursday.

Retailers, anxious to jumpstart the shopping bonanza, are opening stores extra early. For the first time, Sears (SHLD, Fortune 500) and Toys R Us are opening their stores nationwide on Thanksgiving night.

Extra deep discounts and free online shipping offers from Wal-Mart (WMT, Fortune 500), Target (TGT, Fortune 500), Best Buy (BBY, Fortune 500) and other sellers have also rejuvenated consumers' interest in the annual kickoff to the holiday shopping season after a two year slump.

Black Friday 2010: Slashing prices like crazy

The National Retail Federation estimates 138 million people will shop during the Black Friday weekend (Friday, Saturday and Sunday after Thanksgiving), up from an estimated 134 million people last year.

"The rules for Black Friday have changed significantly," NRF President Matthew Shay, said in a statement.

"Instead of waiting until Thanksgiving Day to announce their promotions, retailers are getting shoppers excited about Black Friday by offering sneak peeks of deals in advance, using social media to create buzz, and teasing upcoming deals on their web sites," he said.

A survey showed that many more retailers are turning to Facebook and Twitter to promote this year's Black Friday deals.

The NRF 2010 Holiday Consumer Intentions and Actions Survey polled 8,778 consumers from Nov. 3 to Nov. 9, 2010. The survey has a margin of error of plus or minus 1%.

---Are you a Black Friday shopping fanatic? Tell us what you love -- and hate -- about Black Friday. Email your response to parija.bhatnagar@turner.com and you could be part of an upcoming article. For the CNNMoney.com Comment Policy, click here. To top of page

Search for Jobs

Index Last Change % Change
Dow 19,549.62 297.84 1.55%
Nasdaq 5,393.76 60.76 1.14%
S&P 500 2,241.35 29.12 1.32%
Treasuries 2.35 -0.05 -2.05%
Data as of 7:28am ET
Company Price Change % Change
Bank of America Corp... 22.57 0.41 1.85%
Chesapeake Energy Co... 7.58 0.00 0.00%
Ford Motor Co 13.06 0.50 3.98%
Wells Fargo & Co 57.28 1.73 3.11%
Micron Technology In... 20.44 1.38 7.24%
Data as of Dec 7
Sponsors

Sections

Michael Jordan just won a legal battle with a Chinese sportswear company over the use of his name. More

A Bumble Bee senior executive will plead guilty to his role in a conspiracy among major seafood firms to fix the price of canned tuna. More

Now that smart home products are more affordable and ubiquitous, 2016 is ready to deliver a next-level celebration. More

For Americans under age 40, about half of them say they can't come up with $2,000 if an emergency came up, according to the New York Federal Reserve. More