Black Friday deals to draw 138 million shoppers

black_friday_crowds.gi.top.jpgRetailers expect that their Black Friday bargains will draw 138 million shoppers this year, up 3% from last year. By Parija Kavilanz, senior writer


NEW YORK (CNNMoney.com) -- Black Friday bargains are expected to attract 138 million shoppers to stores this year, up 3% from last year, an industry report said Thursday.

Retailers, anxious to jumpstart the shopping bonanza, are opening stores extra early. For the first time, Sears (SHLD, Fortune 500) and Toys R Us are opening their stores nationwide on Thanksgiving night.

Extra deep discounts and free online shipping offers from Wal-Mart (WMT, Fortune 500), Target (TGT, Fortune 500), Best Buy (BBY, Fortune 500) and other sellers have also rejuvenated consumers' interest in the annual kickoff to the holiday shopping season after a two year slump.

Black Friday 2010: Slashing prices like crazy

The National Retail Federation estimates 138 million people will shop during the Black Friday weekend (Friday, Saturday and Sunday after Thanksgiving), up from an estimated 134 million people last year.

"The rules for Black Friday have changed significantly," NRF President Matthew Shay, said in a statement.

"Instead of waiting until Thanksgiving Day to announce their promotions, retailers are getting shoppers excited about Black Friday by offering sneak peeks of deals in advance, using social media to create buzz, and teasing upcoming deals on their web sites," he said.

A survey showed that many more retailers are turning to Facebook and Twitter to promote this year's Black Friday deals.

The NRF 2010 Holiday Consumer Intentions and Actions Survey polled 8,778 consumers from Nov. 3 to Nov. 9, 2010. The survey has a margin of error of plus or minus 1%.

---Are you a Black Friday shopping fanatic? Tell us what you love -- and hate -- about Black Friday. Email your response to parija.bhatnagar@turner.com and you could be part of an upcoming article. For the CNNMoney.com Comment Policy, click here. To top of page

Frontline troops push for solar energy
The U.S. Marines are testing renewable energy technologies like solar to reduce costs and casualties associated with fossil fuels. Play
25 Best Places to find rich singles
Looking for Mr. or Ms. Moneybags? Hunt down the perfect mate in these wealthy cities, which are brimming with unattached professionals. More
Fun festivals: Twins to mustard to pirates!
You'll see double in Twinsburg, Ohio, and Ketchup lovers should beware in Middleton, WI. Here's some of the best and strangest town festivals. Play
Index Last Change % Change
Dow 17,416.85 225.48 1.31%
Nasdaq 4,683.41 45.42 0.98%
S&P 500 2,021.25 19.09 0.95%
Treasuries 1.75 0.03 1.57%
Data as of 9:38pm ET
Company Price Change % Change
Apple Inc 118.90 3.59 3.11%
Bank of America Corp... 15.43 0.23 1.51%
Yahoo! Inc 43.73 -2.73 -5.88%
Microsoft Corp 42.01 0.82 1.99%
Facebook Inc 78.00 1.76 2.31%
Data as of 4:02pm ET

Sections

Shake Shack is a huge success in New York. But will the 'fine casual' burger and fries joint be a big hit with investors too? It looks like Wall Street has worked up its appetite for the Shake Shack IPO. More

The Wednesday announcement that Don Thompson will retire as CEO of McDonald's leaves just two black CEOs in the elite Dow 30. More

Google reported a quarterly profit on Thursday that rose from a year ago, but the company fell short of Wall Street's expectations. More

On demand delivery startup WunWun is expecting its order volume to double by the time they close up shop on Monday. All thanks to a blizzard. More

The IRS said it has carried out thousands of audits of offshore schemes and pursued criminal charges that have resulted in "billions of dollars in criminal fines and restitutions." And it won't stop there. More

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2015 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2015. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2015 and/or its affiliates.