Starbucks-Kraft battle gets bitter

starbucks_kraft.top.pngClick the chart to track the stocks. By Hibah Yousuf, staff reporter


NEW YORK (CNNMoney.com) -- Kraft Foods Inc. said Monday it is seeking arbitration in its battle with Starbucks Corp. as the coffee chain tries to end a deal under which Kraft distributes packaged Starbucks coffee to grocery stores.

In a statement, Kraft (KFT, Fortune 500) argued that its contract with Starbucks (SBUX, Fortune 500), which dates back to 1998, remains in effect "indefinitely" and requires "sufficient time for Kraft to execute an orderly transition."

Kraft also said that the contract calls for Starbucks to compensate Kraft for the fair market value of the business, plus a premium of up to 35% of that value. The packaged foods company claimed its resources and expertise helped build Starbucks' retail grocery coffee business from generating less than $50 million in annual revenue to about $500 million in sales each year.

"Starbucks unilaterally and unjustifiably declared in public statements the agreement's termination," said Marc Firestone, Kraft general counsel, in a statement. "In effect, Starbucks is trying to walk away from a 12-year strategic partnership, from which it has greatly benefited, without abiding by contractual conditions."

In response, Starbucks said it "strongly disagrees with Kraft's recent characterizations." It said that Kraft did not hold up its end of the bargain under certain aspects of the agreement, including working closely with Starbucks involving the company with significant marketing decisions and customer contacts.

Starbucks claimed it raised the issues with Kraft but never saw any improvement.

"Kraft's failure to meets its responsibilities resulted in the erosion of brand equity and the experiences at grocery that Starbucks customers have come to expect through their experience in Starbucks stores," the Seattle-based company said in a statement. "In light of Kraft's failure to cure its breaches of the agreement, Starbucks has exercised its right to end the relationship."

The dispute between the companies first came to light earlier this month, when Starbucks announced that it had notified Kraft of its decision to terminate the partnership in October.

Kraft fired back, saying the agreement between the companies is "perpetual" and would require Starbucks to pay fair market value for the business plus a premium.

Shares of Starbucks fell 2.7% Monday, which Kraft's stock slipped 1%.  To top of page

Frontline troops push for solar energy
The U.S. Marines are testing renewable energy technologies like solar to reduce costs and casualties associated with fossil fuels. Play
25 Best Places to find rich singles
Looking for Mr. or Ms. Moneybags? Hunt down the perfect mate in these wealthy cities, which are brimming with unattached professionals. More
Fun festivals: Twins to mustard to pirates!
You'll see double in Twinsburg, Ohio, and Ketchup lovers should beware in Middleton, WI. Here's some of the best and strangest town festivals. Play
Index Last Change % Change
Dow 12,454.83 -74.92 -0.60%
Nasdaq 2,837.53 -1.85 -0.07%
S&P 500 1,317.82 -2.86 -0.22%
Treasuries 1.74 -0.01 -0.80%
Data as of 7:59am ET
Company Price Change % Change
Bank of America Corp... 7.15 0.01 0.14%
Sprint Nextel Corp 2.62 0.09 3.56%
Cisco Systems Inc 16.33 -0.06 -0.37%
Chesapeake Energy Co... 15.81 0.23 1.48%
Ford Motor Co 10.60 0.01 0.09%
Data as of May 25
Sponsors

Sections

The Senate hearing will focus JPMorgan's recent $2 billion trading loss, which Dimon announced earlier this month. More

The offer for mail handlers is part of the Postal Service's plan to cut 150,000 jobs by 2015. More

In the whirlwind of its IPO fallout, there has been a sort of glee in watching the company stumble. What's driving the Facebook-schadenfreude and what can the social network do about it? More

One in six children in the United States is obese. These small businesses have found creative -- and lucrative -- ways to fight the childhood obesity epidemic. More

In Harper County, Kansas, oil companies are offering farmers up to $1,250 an acre for the mineral rights that allow them to drill for oil on their property. More

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2012 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2012 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2012. All rights reserved. Most stock quote data provided by BATS.