NEW YORK (CNNMoney.com) -- Online sales on Cyber Monday surged nearly 20% from last year, according to findings from an analytics group released Tuesday.
Cyber Monday is the first Monday after Thanksgiving and is a relatively recent retail phenomenon, compared to Black Friday, the day after Thanksgiving. Many retailers traditionally open their doors at midnight on Black Friday, attracting shoppers with heavily advertised discounts.
Cyber Monday online sales in the U.S. were up 19.4% in 2010 compared to last year, reported Coremetrics.
More people were shopping online and the individual orders were larger than last year. Coremetrics said the average order value on Cyber Monday was $194.89, an increase of 8.3% from last year's average of $180.03.
Cyber Monday sales also outdid this year's Black Friday online sales by 31.1%, according to Coremetrics.
Shoppers also used mobile devices to make their purchases, with nearly 4% of all Cyber Monday shoppers using smartphones and other devices.
Mobile phones play a key role. "People are using their mobile phones to compare prices, look for store locations and inventory in stock locally and find deals," read the Google blog.
Netflix is embracing the art of the "binge" as it seeks to sell more subscriptions during the holidays. More
New rules mean that traditional 40 and 60-watt incandescent bulbs won't be made after the start of the year, despite efforts by Tea Party types to thwart the law. More
A labor watchdog group says conditions at facilities of Apple supplier Foxconn have improved in recent months, though the factories are still in violation of Chinese laws on work hours. More