Anheuser-Busch unleashes the Clydesdales

clydesdales.top.jpgAnheuser-Busch is unveiling the Clydesdales once again for a Western-themed ad, to be aired during Super Bowl 2011. By Aaron Smith, staff writer


NEW YORK (CNNMoney) -- Anheuser-Busch said Friday it will feature five commercials during the upcoming broadcast of the 2011 Super Bowl, reaffirming its position as one of the most prolific advertisers for the big game.

The brewer also announced that it will be the exclusive beer advertiser for the Super Bowl for the 23rd consecutive year.

Anheuser-Busch (BUD) will continue to focus on Budweiser and Bud Light in its Super Bowl ads. But this year, the brewer will also advertise the Belgian-brewed Stella Artois for the first time. St. Louis-based Anheuser-Busch has been controlled by InBev, a Belgium-based brewer, since 2008.

Keeping with its American tradition, the brewer will continue to feature the Clydesdales in its ads. The heavy horses will appear in an ad called "Wild West," co-starring with a "thirsty gunslinger with an itchy trigger-finger," according to Anheuser-Busch.

In another Super Bowl first, Anheuser-Busch will air 15-second teasers of the ads during Sunday's game, a week ahead of the Super Bowl, which is scheduled for Feb. 6.

With ads averaging $3 million per 30-second spot, only Pepsico,Inc. (PEP, Fortune 500) can compete with Anheuser-Busch for its sheer volume of advertisements. Pepsi will advertise its Pepsi Max and Doritos products.

Pepsi is continuing with its contest from last year, where members of the public can submit ads to be voted on by football fans. The winner of the Pepsi Max category and the winner of the Doritos category will each win $25,000 -- or a whopping $1 million if their spot tops USA Today's Super Bowl Ad Meter, which uses a live panel to rate the evening's ads.

The Super Bowl game is scheduled to be played in Texas and will be broadcast by Fox. To top of page

Frontline troops push for solar energy
The U.S. Marines are testing renewable energy technologies like solar to reduce costs and casualties associated with fossil fuels. Play
25 Best Places to find rich singles
Looking for Mr. or Ms. Moneybags? Hunt down the perfect mate in these wealthy cities, which are brimming with unattached professionals. More
Fun festivals: Twins to mustard to pirates!
You'll see double in Twinsburg, Ohio, and Ketchup lovers should beware in Middleton, WI. Here's some of the best and strangest town festivals. Play
Index Last Change % Change
Dow 16,982.59 22.02 0.13%
Nasdaq 4,444.91 -4.65 -0.10%
S&P 500 1,978.91 0.57 0.03%
Treasuries 2.49 0.02 0.89%
Data as of 7:52am ET
Company Price Change % Change
Apple Inc 99.02 1.99 2.05%
Facebook Inc 74.92 -0.06 -0.08%
Bank of America Corp... 15.50 -0.09 -0.58%
Dollar Tree Inc 54.87 -0.08 -0.15%
Family Dollar Stores... 75.74 15.08 24.86%
Data as of Jul 28

Sections

New annual report from U.S. government shows the long-term prognosis for Medicare has improved thanks to slower health spending, while the outlook for Social Security remains unchanged. More

Actor-founded This Bar Saves Lives had Hollywood connections, but learned Start-Up 101 the hard way. More

Steve Mason, a pastor from California, inherited more than $100,000 in student loan debt when his 27-year-old daughter died suddenly in 2009. With interest and late penalties, the debt has since ballooned to $200,000. More

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.