NEW YORK (CNNMoney) -- Anheuser-Busch said Friday it will feature five commercials during the upcoming broadcast of the 2011 Super Bowl, reaffirming its position as one of the most prolific advertisers for the big game.
The brewer also announced that it will be the exclusive beer advertiser for the Super Bowl for the 23rd consecutive year.
Anheuser-Busch (BUD) will continue to focus on Budweiser and Bud Light in its Super Bowl ads. But this year, the brewer will also advertise the Belgian-brewed Stella Artois for the first time. St. Louis-based Anheuser-Busch has been controlled by InBev, a Belgium-based brewer, since 2008.
Keeping with its American tradition, the brewer will continue to feature the Clydesdales in its ads. The heavy horses will appear in an ad called "Wild West," co-starring with a "thirsty gunslinger with an itchy trigger-finger," according to Anheuser-Busch.
In another Super Bowl first, Anheuser-Busch will air 15-second teasers of the ads during Sunday's game, a week ahead of the Super Bowl, which is scheduled for Feb. 6.
With ads averaging $3 million per 30-second spot, only Pepsico,Inc. (PEP, Fortune 500) can compete with Anheuser-Busch for its sheer volume of advertisements. Pepsi will advertise its Pepsi Max and Doritos products.
Pepsi is continuing with its contest from last year, where members of the public can submit ads to be voted on by football fans. The winner of the Pepsi Max category and the winner of the Doritos category will each win $25,000 -- or a whopping $1 million if their spot tops USA Today's Super Bowl Ad Meter, which uses a live panel to rate the evening's ads.
Monte dei Paschi's rescue plans have been thrown into doubt by Italy's political upheaval. More
Facebook, Twitter, Microsoft and Google's YouTube say they will create a shared database to help them track and remove "violent terrorist imagery or terrorist recruitment videos." More
In 1998, Ntsiki Biyela won a scholarship to study wine making. Now she's about to launch her own brand. More
Billionaires, they're just like us. Except they own an average of nine overseas homes, have 10 vehicles and possess nearly $20 million in fine art, according to a new report. More