Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

Pepsi to release new 'skinny can'

By Charles Riley, staff reporter


NEW YORK (CNNMoney) -- Can a soda can be sassy? Pepsi thinks so.

Diet Pepsi will soon be available in a "taller, sassier new Skinny Can" that the company says is a "celebration of beautiful, confident women."

pepsi-skinny-can
Diet Pepsi's new 'skinny can' will debut at New York's Fall 2011 fashion week.

The new can -- which stands just more than six inches in height -- will make its debut at New York's Fall 2011 fashion week later this month, but it won't hit stores until March.

"Our slim, attractive new can is the perfect complement to today's most stylish looks," said Jill Beraud, chief marketing officer at Pepsi (PEP, Fortune 500). "We're excited to throw its coming-out party, during the biggest celebration of innovative design in the world."

The new look will be rolled out with an assist from Simon Doonan -- the fashion commentator famous for his store window displays -- who will unveil a "special collaboration" in New York on Feb. 11.

"Diet Pepsi has a long history of celebrating women through iconic fashion imagery seen in our infamous and historical campaigns, and we're proud to continue that tradition," Beraud said.

For consumers who prefer their soda cans to be the traditional short and fat product -- no need to worry. A Pepsi spokeswoman confirmed the old model will remain on shelves. To top of page

Search for Jobs

Index Last Change % Change
Dow 17,706.05 213.12 1.22%
Nasdaq 4,861.06 95.28 2.00%
S&P 500 2,076.06 28.02 1.37%
Treasuries 1.86 0.02 1.14%
Data as of 7:34pm ET
Company Price Change % Change
Bank of America Corp... 14.68 0.21 1.45%
Freeport-McMoRan Inc... 11.11 -0.27 -2.37%
Chesapeake Energy Co... 4.05 0.38 10.35%
Apple Inc 97.90 1.47 1.52%
Microsoft Corp 51.59 1.56 3.12%
Data as of 4:15pm ET
Sponsors

Sections

UCLA and Under Armour reportedly signed a record $280 million deal to outfit teams, which will last for 15 years. More

Coca-Cola announced it had suspended production of Coke in Venezuela and other sugar-sweetened beverages due to a lack of raw sugar. More

A federal sting caught a Romanian man trying to sell weapons to cocaine-smuggling FARC terrorists in Colombia. But during his New York trial he claimed he was actually trying to help the CIA expose an international arms deal. More