Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

Pepsi to release new 'skinny can'

By Charles Riley, staff reporter


NEW YORK (CNNMoney) -- Can a soda can be sassy? Pepsi thinks so.

Diet Pepsi will soon be available in a "taller, sassier new Skinny Can" that the company says is a "celebration of beautiful, confident women."

pepsi-skinny-can
Diet Pepsi's new 'skinny can' will debut at New York's Fall 2011 fashion week.

The new can -- which stands just more than six inches in height -- will make its debut at New York's Fall 2011 fashion week later this month, but it won't hit stores until March.

"Our slim, attractive new can is the perfect complement to today's most stylish looks," said Jill Beraud, chief marketing officer at Pepsi (PEP, Fortune 500). "We're excited to throw its coming-out party, during the biggest celebration of innovative design in the world."

The new look will be rolled out with an assist from Simon Doonan -- the fashion commentator famous for his store window displays -- who will unveil a "special collaboration" in New York on Feb. 11.

"Diet Pepsi has a long history of celebrating women through iconic fashion imagery seen in our infamous and historical campaigns, and we're proud to continue that tradition," Beraud said.

For consumers who prefer their soda cans to be the traditional short and fat product -- no need to worry. A Pepsi spokeswoman confirmed the old model will remain on shelves. To top of page

Index Last Change % Change
Dow 18,456.35 -15.82 -0.09%
Nasdaq 5,154.98 15.17 0.30%
S&P 500 2,170.06 3.48 0.16%
Treasuries 1.51 -0.00 -0.26%
Data as of 4:52am ET
Company Price Change % Change
Ford Motor Co 12.71 -1.13 -8.16%
Facebook Inc 125.00 1.66 1.35%
Bank of America Corp... 14.68 0.05 0.34%
Apple Inc 104.34 1.39 1.35%
Microsoft Corp 56.21 0.02 0.04%
Data as of Jul 28
Sponsors

Sections

HSBC banker arrested at JFK airport as he prepared to leave the country. He and former trader face federal charges they manipulated currency trades. More

Meet Mr. Luo, a veteran steelworker who lost his job after 21 years and reinvented himself as a taxi driver for China's version of Uber. More

It's about to get harder for some luxury all-cash home buyers to hide their identity from the U.S. government. More