Pepsi to release new 'skinny can'

By Charles Riley, staff reporter


NEW YORK (CNNMoney) -- Can a soda can be sassy? Pepsi thinks so.

Diet Pepsi will soon be available in a "taller, sassier new Skinny Can" that the company says is a "celebration of beautiful, confident women."

pepsi-skinny-can
Diet Pepsi's new 'skinny can' will debut at New York's Fall 2011 fashion week.

The new can -- which stands just more than six inches in height -- will make its debut at New York's Fall 2011 fashion week later this month, but it won't hit stores until March.

"Our slim, attractive new can is the perfect complement to today's most stylish looks," said Jill Beraud, chief marketing officer at Pepsi (PEP, Fortune 500). "We're excited to throw its coming-out party, during the biggest celebration of innovative design in the world."

The new look will be rolled out with an assist from Simon Doonan -- the fashion commentator famous for his store window displays -- who will unveil a "special collaboration" in New York on Feb. 11.

"Diet Pepsi has a long history of celebrating women through iconic fashion imagery seen in our infamous and historical campaigns, and we're proud to continue that tradition," Beraud said.

For consumers who prefer their soda cans to be the traditional short and fat product -- no need to worry. A Pepsi spokeswoman confirmed the old model will remain on shelves. To top of page

Frontline troops push for solar energy
The U.S. Marines are testing renewable energy technologies like solar to reduce costs and casualties associated with fossil fuels. Play
25 Best Places to find rich singles
Looking for Mr. or Ms. Moneybags? Hunt down the perfect mate in these wealthy cities, which are brimming with unattached professionals. More
Fun festivals: Twins to mustard to pirates!
You'll see double in Twinsburg, Ohio, and Ketchup lovers should beware in Middleton, WI. Here's some of the best and strangest town festivals. Play
Index Last Change % Change
Dow 17,776.91 93.33 0.53%
Nasdaq 4,997.46 5.52 0.11%
S&P 500 2,081.34 12.58 0.61%
Treasuries 2.23 -0.05 -2.06%
Data as of 3:15am ET
Company Price Change % Change
Bank of America Corp... 16.69 -0.25 -1.48%
Apple Inc 125.69 -0.31 -0.25%
Micron Technology In... 18.20 -0.12 -0.66%
Freeport-McMoRan Inc... 17.25 -0.59 -3.31%
Intel Corp 29.90 -0.14 -0.47%
Data as of Jul 7
Sponsors

Sections

Jared Fogle's weight loss success story is well known. But the success of Subway, the sandwich chain he's promoted for 16 years, is less well known. More

In an interview with CNN, Hillary Clinton bashed the treasury's decision to make a woman share space on the $10 bill. More

Samsung misjudged demand for its new phones, leading it to make more of the lower cost S6 than it could sell and not enough of the S6 Edge that people want, analysts say. More

Entrepreneur Guillaume Gauthereau is on a mission to build a 50 to a 100 acre sanctuary in New York to provide refuge to honey bees. More

The FTC and Florida's attorney general claim a debt relief operation has made millions from consumers by promising to help get them out of credit card debt, but instead stuck them with even more. More