Getting married? Urban Outfitters has your dress

Getting married? Urban Outfitters has your dressTwo of the dresses in Urban Outfitters, Inc.'s new BHLDN brand, which launches Feb. 14, retail for $2,400 (left) and $1,800 (right). By Jessica Dickler, staff writer


NEW YORK (CNNMoney) -- On the cusp of the most commercially romantic day of the year, some retailers are stepping into the exclusive (and profitable) market for all things wedding.

Urban Outfitters Inc., the parent company of Anthropologie, Free People and Urban Outfitters, is debuting a new wedding brand, called BHLDN (that's pronounced beholden) on Valentine's Day.

Following in the footsteps of J.Crew, the Urban Outfitters' collection will feature wedding gowns, bridesmaid and party dresses, vintage-inspired jewelry, headpieces, shoes and lingerie.

But while J.Crew found a successful place in the wedding marketplace with silk taffeta and duchesse satin dresses that range from $285 to $3,000 each, Urban's new venture is not exactly cheap chic.

Prices range from $1,000 to $4,000 for gowns, and $200 to $600 for event dresses. But spokeswoman Jennifer D'Aponte says that these dresses that are timeless (read: no matchy-matchy bridesmaid dresses in lavender taffeta). There's even a floral print wedding gown!

In early May, décor and tabletop items like vases, dishes, silverware, tablecloths, candelabras, place cards, chargers, ribbons, cake servers and toasting glasses will round out the collection.

For now, BHLDN will be available through its online boutique, but the first store is expected to open in the second half of the year.

For those still reeling from a recession hangover, famed wedding dress designer Vera Wang also debuts a new collection of more affordable dresses and accessories this week. With prices ranging from $600 to $1,400, her collection for David's Bridal officially launched in 150 stores on Feb. 11.

It's not her first foray in mainstream offerings: Wang partnered with Kohl's on a lower priced clothing and accessories line called Simply Vera Vera Wang in 2006. But this time, Wang is sticking to what she does best: weddings. The White by Vera Wang line will expand to offer bridesmaid dresses and shoes later in the year.

RentTheRunway, which Savvy Spending has covered before, recently launched a wedding section on its site, too. For $50 to $125, members can rent rehearsal dinner, engagement party dresses and a slew of bridesmaid options. But no wedding gown rentals as of yet. To top of page

Frontline troops push for solar energy
The U.S. Marines are testing renewable energy technologies like solar to reduce costs and casualties associated with fossil fuels. Play
25 Best Places to find rich singles
Looking for Mr. or Ms. Moneybags? Hunt down the perfect mate in these wealthy cities, which are brimming with unattached professionals. More
Fun festivals: Twins to mustard to pirates!
You'll see double in Twinsburg, Ohio, and Ketchup lovers should beware in Middleton, WI. Here's some of the best and strangest town festivals. Play
Overnight Avg Rate Latest Change Last Week
30 yr fixed4.29%4.30%
15 yr fixed3.23%3.29%
5/1 ARM3.33%3.45%
30 yr refi4.26%4.27%
15 yr refi3.20%3.26%
Rate data provided
by Bankrate.com
View rates in your area
 
Find personalized rates:
Index Last Change % Change
Dow 16,829.53 -82.58 -0.49%
Nasdaq 4,448.74 6.04 0.14%
S&P 500 1,964.28 -5.67 -0.29%
Treasuries 2.53 0.07 2.80%
Data as of 12:03pm ET
Company Price Change % Change
Bank of America Corp... 15.36 0.02 0.13%
Facebook Inc 74.87 1.16 1.57%
Pfizer Inc 29.16 -0.31 -1.05%
Yahoo! Inc 36.51 0.83 2.33%
Apple Inc 97.96 -0.42 -0.43%
Data as of 11:48am ET

Sections

Federal lawsuit seeks money for more than 600 victims injured or killed in recalled vehicles, most of whom are not eligible for compensation fund. More

Restrictive immigration policies prevent talented entrepreneurs from launching businesses in the U.S. So, they're moving to Canada. More

Restrictive immigration policies prevent talented entrepreneurs from launching businesses in the U.S. So, they're moving to Canada. More

Steve Mason, a pastor from California, inherited more than $100,000 in student loan debt when his 27-year-old daughter died suddenly in 2009. With interest and late penalties, the debt has since ballooned to $200,000. More

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.