Twitter starts war with emerging rival UberMedia

By Laurie Segall, staff writer


NEW YORK (CNNMoney) -- A war is breaking out in the Twitterverse.

On Friday, Twitter suspended UberMedia's UberTwitter and twidroyd, two popular apps used for mobile Twitter access.

Twitter said it made the move because those clients violated its policies.

"These violations include, but aren't limited to, a privacy issue with private Direct Messages longer than 140 characters, trademark infringement, and changing the content of users' Tweets in order to make money," Twitter spokeswoman Carolyn Penner said.

UberMedia hasn't disclosed how many people use its mobile apps, but Twitter acknowledged that the suspension "may affect a larger number of users." Twitter itself has around 200 million registered users and a daily tweet volume of 110 million messages.

UberMedia scampered to get itself into compliance.

"The changes they asked us to make were very small," UberMedia CEO Bill Gross said late Friday in a prepared statement. "As a result, we have completed the changes, and new apps are currently being posted to their respective stores."

Gross also said that per Twitter's request it is modifying UberTwitter's name.

"We've decided, based on their input, to change the product name to UberSocial, which we completed today," he said.

On Twitter, Gross assured users that the apps would be up and running soon: "As soon as Twitter reactivates, you will be live again," he tweeted.

The very public wrangle comes on the heels of murmuring about tension between the two companies. UberMedia -- a venture-backed startup building a portfolio of Twitter add-ons -- is in talks to acquire TweetDeck, one of the most popular Twitter clients.

UberMedia, then called TweetUp, was created early last year by Idealab entrepreneur Bill Gross. The company's goal is to create a complete line-up of apps and services built atop Twitter's platform.

As a potential head-to-head rival for Twitter, UberMedia is in a precarious position. In an interview with CNNMoney earlier this week, company COO Jon Kraft insisted that relations between the two companies remain friendly.

"We're not in any way a competitive -- we do have a good relationship with Twitter," he said. To top of page

Frontline troops push for solar energy
The U.S. Marines are testing renewable energy technologies like solar to reduce costs and casualties associated with fossil fuels. Play
25 Best Places to find rich singles
Looking for Mr. or Ms. Moneybags? Hunt down the perfect mate in these wealthy cities, which are brimming with unattached professionals. More
Fun festivals: Twins to mustard to pirates!
You'll see double in Twinsburg, Ohio, and Ketchup lovers should beware in Middleton, WI. Here's some of the best and strangest town festivals. Play
Index Last Change % Change
Dow 17,503.33 -180.25 -1.02%
Nasdaq 4,909.61 -82.33 -1.65%
S&P 500 2,047.22 -21.54 -1.04%
Treasuries 2.19 -0.08 -3.69%
Data as of 10:45am ET
Company Price Change % Change
Bank of America Corp... 16.50 -0.44 -2.60%
Freeport-McMoRan Inc... 16.51 -1.33 -7.46%
Micron Technology In... 17.50 -0.82 -4.48%
Intel Corp 29.25 -0.79 -2.63%
Apple Inc 124.92 -1.08 -0.86%
Data as of 10:30am ET
Sponsors

Sections

Championship women's World Cup team paid only $2 million, while championship men's team got $35 million in 2014. More

Greece has nearly run out of cash and experts say the country could soon be forced to print a new currency. This step-by-step guide explains how the nation could re-introduce the drachma. More

Facebook's Sheryl Sandberg is joining the board at SurveyMonkey, her late husband's online survey and polling company. More

Entrepreneur Guillaume Gauthereau is on a mission to build a 50 to a 100 acre sanctuary in New York to provide refuge to honey bees. More

Building a strong credit score at a young age can save a lot of money down the road. Here's how to do it. More