Twitter starts war with emerging rival UberMedia

By Laurie Segall, staff writer


NEW YORK (CNNMoney) -- A war is breaking out in the Twitterverse.

On Friday, Twitter suspended UberMedia's UberTwitter and twidroyd, two popular apps used for mobile Twitter access.

Twitter said it made the move because those clients violated its policies.

"These violations include, but aren't limited to, a privacy issue with private Direct Messages longer than 140 characters, trademark infringement, and changing the content of users' Tweets in order to make money," Twitter spokeswoman Carolyn Penner said.

UberMedia hasn't disclosed how many people use its mobile apps, but Twitter acknowledged that the suspension "may affect a larger number of users." Twitter itself has around 200 million registered users and a daily tweet volume of 110 million messages.

UberMedia scampered to get itself into compliance.

"The changes they asked us to make were very small," UberMedia CEO Bill Gross said late Friday in a prepared statement. "As a result, we have completed the changes, and new apps are currently being posted to their respective stores."

Gross also said that per Twitter's request it is modifying UberTwitter's name.

"We've decided, based on their input, to change the product name to UberSocial, which we completed today," he said.

On Twitter, Gross assured users that the apps would be up and running soon: "As soon as Twitter reactivates, you will be live again," he tweeted.

The very public wrangle comes on the heels of murmuring about tension between the two companies. UberMedia -- a venture-backed startup building a portfolio of Twitter add-ons -- is in talks to acquire TweetDeck, one of the most popular Twitter clients.

UberMedia, then called TweetUp, was created early last year by Idealab entrepreneur Bill Gross. The company's goal is to create a complete line-up of apps and services built atop Twitter's platform.

As a potential head-to-head rival for Twitter, UberMedia is in a precarious position. In an interview with CNNMoney earlier this week, company COO Jon Kraft insisted that relations between the two companies remain friendly.

"We're not in any way a competitive -- we do have a good relationship with Twitter," he said. To top of page

Frontline troops push for solar energy
The U.S. Marines are testing renewable energy technologies like solar to reduce costs and casualties associated with fossil fuels. Play
25 Best Places to find rich singles
Looking for Mr. or Ms. Moneybags? Hunt down the perfect mate in these wealthy cities, which are brimming with unattached professionals. More
Fun festivals: Twins to mustard to pirates!
You'll see double in Twinsburg, Ohio, and Ketchup lovers should beware in Middleton, WI. Here's some of the best and strangest town festivals. Play
Index Last Change % Change
Dow 17,067.56 -30.89 -0.18%
Nasdaq 4,598.19 17.92 0.39%
S&P 500 2,002.28 -1.09 -0.05%
Treasuries 2.42 0.08 3.24%
Data as of 4:05pm ET
Company Price Change % Change
Bank of America Corp... 16.26 0.18 1.09%
Apple Inc 103.27 0.77 0.75%
Staples Inc 12.72 1.04 8.90%
Facebook Inc 76.58 1.76 2.36%
Intel Corp 34.56 -0.37 -1.05%
Data as of 3:50pm ET

Sections

Nike flexes its huge dollar advantage by signing Durant to a $300 million endorsement deal that trumps $285 million offer from Under Armour More

If approved by Los Angeles city council, the plan could raise wages for 567,000 workers by 2017. More

The latest celebrity photo hack shows your digital life doesn't end at your phone. If your stuff lives on "the cloud," you don't control the data. More

If approved by Los Angeles city council, the plan could raise wages for 567,000 workers by 2017. More

A scam where fraudsters impersonate IRS agents has now stolen $5 million from taxpayers, and this woman - who lost her entire life savings -- is just one of its victims. More

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.