Rent a movie - on your Facebook page

Warner Bros. will offer The Dark Knight for rental through its Facebook page. More movie titles will be available in the coming months.Warner Bros. will offer The Dark Knight for rental through its Facebook page. More movie titles will be available in the coming months. By Julianne Pepitone, staff reporter


NEW YORK (CNNMoney) -- In a bid to get more eyeballs on its movies, one major studio is looking to turn Facebook into a movie-streaming service.

Warner Bros. Digital Distribution said Tuesday it will offer The Dark Knight for rental through its Facebook page. More movie titles will be available for rental or purchase over the coming months.

Rentals cost 30 Facebook Credits, or $3, and users can watch the movie up to 48 hours after purchase. Facebook continues to function normally during movie-watching.

In a prepared statement, Warner Bros. Digital Distribution president Thomas Gewecke pointed out Facebook is a "daily destination" for millions and said the move "is a natural extension of our digital distribution efforts."

For its part, Facebook said the program is being driven solely by Warner Bros. and that it's "open to developers and partners that want to experiment using Credits in new and interesting ways."

Still, the deal could be lucrative for Facebook, which receives a 30% cut of all revenue from Facebook Credits. Facebook confirmed the terms are the same for Warner Bros. movie rentals.

If more studios follow suit, it could put Facebook squarely in competition with streaming-video behemoth Netflix, as well as other major players -- and the market's getting crowded. Last month alone, Amazon (AMZN, Fortune 500) announced free streaming video for Prime customers and rental kiosk company Redbox said it is planning its own streaming service.

Meanwhile, Hulu continues building its audience, and Apple (AAPL, Fortune 500) and Google (GOOG, Fortune 500) offer streaming video on their connected television services.

Despite the growing competition, Netflix (NFLX) is currently maintaining the lion's share of the market -- though Facebook's massive user base and social features could be a threat.

Netflix said in January that it now has 20 million subscribers, which is a 63% increase from the same period last year. Netflix now has more than 6% of the U.S. population subscribing to its service. Netflix linked the increase to the popularity of its streaming video, and said the subscriber growth will allow it to invest more in that content.

Warner Bros. is a division of Time Warner, which is also the parent company of CNNMoney. To top of page

Frontline troops push for solar energy
The U.S. Marines are testing renewable energy technologies like solar to reduce costs and casualties associated with fossil fuels. Play
25 Best Places to find rich singles
Looking for Mr. or Ms. Moneybags? Hunt down the perfect mate in these wealthy cities, which are brimming with unattached professionals. More
Fun festivals: Twins to mustard to pirates!
You'll see double in Twinsburg, Ohio, and Ketchup lovers should beware in Middleton, WI. Here's some of the best and strangest town festivals. Play
Index Last Change % Change
Dow 17,279.74 13.75 0.08%
Nasdaq 4,579.79 -13.64 -0.30%
S&P 500 2,010.40 -0.96 -0.05%
Treasuries 2.59 -0.04 -1.60%
Data as of 11:55pm ET
Company Price Change % Change
Yahoo! Inc 40.93 -1.16 -2.74%
Microsoft Corp 47.52 0.84 1.80%
Bank of America Corp... 16.95 -0.09 -0.53%
Oracle Corp 39.80 -1.75 -4.21%
Facebook Inc 77.91 0.91 1.18%
Data as of 4:04pm ET

Sections

Law enforcement officials say Frank Tamayo was the middleman in a $5.6 million insider trading scheme that involved him eating pieces of paper to cover up the crime. More

Scotland's clear rejection of independence has eased fears that it could suffer the kind of decline seen in Quebec after it failed to break away from Canada. More

It's really good to be Larry Ellison. The Oracle founder is stepping down as CEO, so maybe he'll have more time to enjoy his glamorous life. More

As Occupy Wall Street goes on its debt-abolishing tear, thousands of people across the country are begging them to forgive their loans. More

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.