Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

Starbucks to come in single K-Cup version

By Aaron Smith, staff writer


NEW YORK (CNNMoney) -- Starbucks said Thursday it has signed a deal for the sale of single-cup versions of its coffee and tea products to be sold for Green Mountain Coffee Roasters' K-Cup system.

Shares for Vermont-based Green Mountain (GMCR) surged 27% on news of the deal. The stock for Seattle-based Starbucks (SBUX, Fortune 500) rose 8%.

Green Mountain produces the Keurig, or K-Cup, single-cup brewing system that typically uses its own branded products. But this new deal would allow Green Mountain to also produce K-Cup versions of Starbucks coffees and Tazo teas.

The companies said Keurig-system coffeemakers were the top five sellers in the United States during last year's holiday shopping season.

"This relationship is yet another example of GMCR's strategy of aligning with the strongest coffee brands to support a range of consumer choice and taste profiles in our innovative Keurig Single-Cup Brewing system," said Green Mountain Chief Executive Lawrence J. Blanford. To top of page

Search for Jobs

Index Last Change % Change
Dow 20,596.72 -59.86 -0.29%
Nasdaq 5,828.74 11.05 0.19%
S&P 500 2,343.98 -1.98 -0.08%
Treasuries 2.40 -0.02 -0.74%
Data as of 5:12am ET
Company Price Change % Change
Bank of America Corp... 23.12 0.05 0.22%
Micron Technology In... 28.43 1.96 7.40%
Advanced Micro Devic... 13.70 -0.09 -0.65%
Ford Motor Co 11.62 -0.05 -0.43%
Chesapeake Energy Co... 5.22 0.13 2.55%
Data as of Mar 24
Sponsors

Sections

Four countries included in the U.S. electronics ban list -- the United Arab Emirates, Qatar, Kuwait and Morocco -- are absent from the U.K. restrictions. More

The GOP effort to repeal Obamacare is on ice for now. What happens to your health care coverage? More

In a company-wide email on Friday, Hampton Creek CEO Josh Tetrick wrote that both the SEC and the Department of Justice have closed their inquires into the company's so-called mayo-buyback scheme. More

Obamacare touches more than just those buying individual health insurance on the exchanges. It impacts millions of others. More