NEW YORK (CNNMoney) -- Startup advertising firm Adzookie has latched on to a high-profile way to publicize itself: by turning homes into massive billboards.
In exchange, Adzookie says it will pay the house owner's mortgage every month for as long as the home stays painted.
Adzookie launched the offer on its website Tuesday -- and by late afternoon, the company had already received more than 1,000 applications, according to Adzookie CEO Romeo Mendoza. One even came from a church.
"It really blew my mind," Mendoza said. "I knew the economy was tough, but it's sad to see how many homeowners are really struggling."
Adzookie intends to paint its logo and social media icons onto participating homes. Houses must remain painted for at least three months, and the agreement may be extended up to one year.
Painting is expected to begin in a few weeks. The above photo, which is included on the program's site, is a digital mockup. (No actual homes have yet been painted.)
Mendoza hopes buzz about the program -- plus, of course, the house-sized ads -- will publicize the fledging Adzookie. Mendoza started the Anaheim, Calif., company 16 months ago and has been running it on his own funds.
Adzookie is mobile ad network that places local businesses' ads for free if they, in exchange, allow ads to be placed on their own mobile sites. Alternatively, ads can be purchased for about $1 a day.
The company currently employs just eight people, but Mendoza said he is looking to raise venture capital and expand.
The home billboard scheme could raise the company's profile -- but don't expect too many homes to score the subsidized deal. Mendoza's budget for the entire program is $100,000, and he expects to spend about $8,000 per house on the painting alone.
Companies like Apple, GE, and Microsoft that do business abroad can delay paying U.S. taxes on the billions of dollars they keep offshore -- indefinitely. More
Former Fed chief Ben Bernanke believes the 2008 financial crisis was the worst in global history, topping even the Great Depression. More
Tech fans are already excited about the launch of Apple's iPhone 6 next month. There's now a report suggesting that the iWatch could be coming too. Wall Street is pleased. More
Utah State professor Michael Glauser cycled 4,000 miles this summer, visiting 100 entrepreneurs across the country. Here's a snapshot of how they grew their businesses. More
Five CNNMoney readers share stories about saving that you can learn from: What they would do differently if they had another chance. More