Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

Turn your house into a billboard, get free mortgage

Startup advertising firm Adzookie wants to turn homes into massive billboards. In exchange, the company will pay the house's mortgage.A digital mockup of the Adzookie home billboard. By Julianne Pepitone, staff reporter


NEW YORK (CNNMoney) -- Startup advertising firm Adzookie has latched on to a high-profile way to publicize itself: by turning homes into massive billboards.

In exchange, Adzookie says it will pay the house owner's mortgage every month for as long as the home stays painted.

Adzookie launched the offer on its website Tuesday -- and by late afternoon, the company had already received more than 1,000 applications, according to Adzookie CEO Romeo Mendoza. One even came from a church.

"It really blew my mind," Mendoza said. "I knew the economy was tough, but it's sad to see how many homeowners are really struggling."

Adzookie intends to paint its logo and social media icons onto participating homes. Houses must remain painted for at least three months, and the agreement may be extended up to one year.

Painting is expected to begin in a few weeks. The above photo, which is included on the program's site, is a digital mockup. (No actual homes have yet been painted.)

Mendoza hopes buzz about the program -- plus, of course, the house-sized ads -- will publicize the fledging Adzookie. Mendoza started the Anaheim, Calif., company 16 months ago and has been running it on his own funds.

Adzookie is mobile ad network that places local businesses' ads for free if they, in exchange, allow ads to be placed on their own mobile sites. Alternatively, ads can be purchased for about $1 a day.

The company currently employs just eight people, but Mendoza said he is looking to raise venture capital and expand.

The home billboard scheme could raise the company's profile -- but don't expect too many homes to score the subsidized deal. Mendoza's budget for the entire program is $100,000, and he expects to spend about $8,000 per house on the painting alone.

At the end of the agreement, Adzookie will paint the house back to its original colors. Leases and rentals aren't allowed, nor are homes in cities with bylaws that would prohibit the bright painting.  To top of page

Index Last Change % Change
Dow 15,660.18 -254.56 -1.60%
Nasdaq 4,266.84 -16.75 -0.39%
S&P 500 1,829.08 -22.78 -1.23%
Treasuries 1.64 -0.06 -3.58%
Data as of 5:47am ET
Company Price Change % Change
Bank of America Corp... 11.16 -0.82 -6.84%
Cisco Systems Inc 24.68 2.17 9.64%
General Electric Co 27.45 -0.85 -3.00%
Chesapeake Energy Co... 1.78 0.08 4.71%
Apple Inc 93.70 -0.57 -0.60%
Data as of Feb 11
Sponsors

Sections

Boeing's stock fell by as much as 12% after Bloomberg reported the SEC is investigating the company's accounting practices. More

China pour nearly $30 billion into Latin America last year, the second highest total ever. At the same time, U.S. investors fled the region. More

Just three days after Zenefits CEO Parker Conrad resigns, the California Department of Insurance announces that is investigating the startup's business practices. More

Bloom Technologies impresses Richard Branson to win the Extreme Tech Challenge startup contest. More

GOP presidential candidate Marco Rubio wants some radical changes to the tax code. But the numbers don't add up, according to a new analysis. More