Google revamps its top management

By David Goldman, staff writer


NEW YORK (CNNMoney) -- What are Google's core businesses?

Until this week, that answer was singular: search. But four days after taking over as CEO, Larry Page unleashed a management shakeup that puts several of Google's other product lines on par with its dominant one.

Page promoted six executives to the level of senior vice president, each leading product teams in search, ads, mobile, YouTube, Chrome, and social, a Google spokesman said. The company would not confirm who the respective teams will be led by, but the Los Angeles Times reported their leaders will be Alan Eustace, Susan Wojcicki, Andy Rubin, Salar Kamangar, Sundar Pichai and Vic Gundotra. Each was a team leader or top executive in their previous positions.

They all will report directly to Page and replace the position previously held by Jonathan Rosenberg, who, under former CEO Eric Schmidt, managed all of the company's products. Rosenberg announced earlier this week that he would be stepping down.

The new structure is part of a previously announced initiative to make the company more efficient. When Google (GOOG, Fortune 500) disclosed in January that Page would take the reins, the company's co-founder said it would be his top priority as CEO to clarify Google's focus areas.

Some inside the company -- and many who left recently -- have said that Google has lost its startup roots, and engineers needed to clear too much red tape to get new ideas approved.

Hanging onto its talent has become a struggle for Google, prompting the company to issue a 10% across-the-board pay raise to move to boost morale in November. Defectors often head to smaller, faster-growing companies: about 15% of Facebook's staff is made of of former Google employees.

Google's spokesman said the reorganization will create clearer lines of accountability and responsibility across the company by streamlining the engineering and product areas.

Though the reorganization appears to be a shift from a horizontally integrated approach to a more vertical one, the products teams will not function as separate entities within the company, said a person familiar with the matter.

Page and Schmidt said in January the CEO switch would not result in a material change in the company's strategy. To top of page

Frontline troops push for solar energy
The U.S. Marines are testing renewable energy technologies like solar to reduce costs and casualties associated with fossil fuels. Play
25 Best Places to find rich singles
Looking for Mr. or Ms. Moneybags? Hunt down the perfect mate in these wealthy cities, which are brimming with unattached professionals. More
Fun festivals: Twins to mustard to pirates!
You'll see double in Twinsburg, Ohio, and Ketchup lovers should beware in Middleton, WI. Here's some of the best and strangest town festivals. Play
Index Last Change % Change
Dow 16,501.65 0.00 0.00%
Nasdaq 4,148.34 21.37 0.52%
S&P 500 1,878.61 3.22 0.17%
Treasuries 2.69 0.00 0.07%
Data as of 8:07pm ET
Company Price Change % Change
Facebook Inc 60.87 -0.49 -0.80%
Bank of America Corp... 16.34 -0.03 -0.18%
Microsoft Corp 39.86 0.17 0.43%
Verizon Communicatio... 46.28 -1.15 -2.42%
Micron Technology In... 26.16 -0.09 -0.34%
Data as of 4:01pm ET
Sponsors

Sections

Apple, Google, Intel and Adobe reach pact avoiding trial in lawsuit claiming they promised not to hire employees away from one another. More

Hundreds of postal workers nationwide protested outside Staples' stores on Thursday. More

Federal regulators are poised to lay down new rules of the road for how Americans access the Internet. More

Schwinn, Trek and Cannondale are all iconic American bicycle brands. But none of them are made in the United States. More

When you are just starting out or finally starting to get serious about saving, the basics will get you far. Here are more than a dozen tips that will help you lay the base for building your net worth. More

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.