Google revamps its top management

By David Goldman, staff writer


NEW YORK (CNNMoney) -- What are Google's core businesses?

Until this week, that answer was singular: search. But four days after taking over as CEO, Larry Page unleashed a management shakeup that puts several of Google's other product lines on par with its dominant one.

Page promoted six executives to the level of senior vice president, each leading product teams in search, ads, mobile, YouTube, Chrome, and social, a Google spokesman said. The company would not confirm who the respective teams will be led by, but the Los Angeles Times reported their leaders will be Alan Eustace, Susan Wojcicki, Andy Rubin, Salar Kamangar, Sundar Pichai and Vic Gundotra. Each was a team leader or top executive in their previous positions.

They all will report directly to Page and replace the position previously held by Jonathan Rosenberg, who, under former CEO Eric Schmidt, managed all of the company's products. Rosenberg announced earlier this week that he would be stepping down.

The new structure is part of a previously announced initiative to make the company more efficient. When Google (GOOG, Fortune 500) disclosed in January that Page would take the reins, the company's co-founder said it would be his top priority as CEO to clarify Google's focus areas.

Some inside the company -- and many who left recently -- have said that Google has lost its startup roots, and engineers needed to clear too much red tape to get new ideas approved.

Hanging onto its talent has become a struggle for Google, prompting the company to issue a 10% across-the-board pay raise to move to boost morale in November. Defectors often head to smaller, faster-growing companies: about 15% of Facebook's staff is made of of former Google employees.

Google's spokesman said the reorganization will create clearer lines of accountability and responsibility across the company by streamlining the engineering and product areas.

Though the reorganization appears to be a shift from a horizontally integrated approach to a more vertical one, the products teams will not function as separate entities within the company, said a person familiar with the matter.

Page and Schmidt said in January the CEO switch would not result in a material change in the company's strategy. To top of page

Frontline troops push for solar energy
The U.S. Marines are testing renewable energy technologies like solar to reduce costs and casualties associated with fossil fuels. Play
25 Best Places to find rich singles
Looking for Mr. or Ms. Moneybags? Hunt down the perfect mate in these wealthy cities, which are brimming with unattached professionals. More
Fun festivals: Twins to mustard to pirates!
You'll see double in Twinsburg, Ohio, and Ketchup lovers should beware in Middleton, WI. Here's some of the best and strangest town festivals. Play
Index Last Change % Change
Dow 17,031.14 43.63 0.26%
Nasdaq 4,518.90 -48.70 -1.07%
S&P 500 1,984.13 -1.41 -0.07%
Treasuries 2.59 -0.02 -0.88%
Data as of 1:58am ET
Company Price Change % Change
Bank of America Corp... 16.74 -0.05 -0.30%
Yahoo! Inc 42.55 -0.33 -0.77%
Apple Inc 101.63 -0.03 -0.03%
Facebook Inc 74.58 -2.90 -3.74%
Microsoft Corp 46.24 -0.46 -0.97%
Data as of Sep 15

Sections

The Radisson hotel chain has suspended its sponsorship of the Minnesota Vikings in the wake of child abuse allegations against Adrian Peterson. More

First official government report shows big decrease in uninsured after Obamacare kicks in and more Americans gain health insurance. More

AT&T has developed a software platform that can transcribe and offer near-real-time analysis on customer service calls. More

Atlanta has the country's highest level of income inequality, but civic entrepreneurs can close the gap. Here's how. More

What do all 401K millionaires have in common? Christine Romans explains what it takes to be a member of the club. More

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.