Rock band camp? Sure, with Citi rewards points

Citi sends credit card members to rock band camp, like learning to play guitar from Dave Navarro, with reward points.For a mere 385,000 rewards points, you could learn to play guitar from Dave Navarro. By Blake Ellis, staff reporter

NEW YORK (CNNMoney) -- Are you a rock star wannabe? If you're a Citibank customer, you can attend adult rock band camp by cashing in your rewards points.

Members of Citi's Thank You rewards program can now sign up for camp by using around 385,000 points. Of course, that takes a lot of spending since rewards members accrue one point for every dollar they spend.

Customers also have the option of using a combination of reward points and cash, with the typical camp session costing around $3,000.

Citi partnered with Rock n Roll Fantasy Camp to offer four programs, including a four-day session in New York where the most talented campers will be invited to play Blood Sweat and Tears songs as the opening act for the Woodstock festival.

It may sound wacky, but Citi (C, Fortune 500) is confident its rewards members will flock to the new offering, since a large number of its customers already use their points and Citi credit cards for music-related purchases.

"We're focusing on what our customers like and what they want to do," said Ralph Andretta, executive vice president of Loyalty and New Products at Citi. "Sometimes people don't wake up one morning and say, 'Hey, I want to go to rock band camp,' but who hasn't dreamed of being a rock star as a kid?"

At the camps, Citi customers will be divided into small groups to work with real live rock stars, including Sammy Hagar, Phil Collen of Def Leppard, Dave Navarro of Nine Inch Nails and Chad Smith of the Red Hot Chili Peppers.

This dream vacation is part of Citi's Wish Fulfilled option, where customers can ask for any type of reward they desire and Citi will try to grant it. Andretta said that in the past, customers have requested -- and been granted -- things like sky diving, hot air ballooning, a volcano tour, a theology class and one customer even used his reward points for dental work.

So while technically customers could have requested to use their points for rock band camp in the past under this program, it would have been a lot more work.

"Customers could have done it, but you would have had to come up with the idea, find the camp, make sure there is space available and do it all on your own," said Andretta. "Now we're putting prominence and weight on it, and we will arrange everything for you and hold your hand through it to make sure you have a great experience."

And Citi isn't the only credit card issuer offering unique rewards and focusing more on experiential rewards than typical items like hotel reservations or DVDs. Chase rewards customers, for example, can choose between items like expert DJ lessons, private art lessons and even a class in Irving, Texas, exploring the art of metal embossing. To top of page

Frontline troops push for solar energy
The U.S. Marines are testing renewable energy technologies like solar to reduce costs and casualties associated with fossil fuels. Play
25 Best Places to find rich singles
Looking for Mr. or Ms. Moneybags? Hunt down the perfect mate in these wealthy cities, which are brimming with unattached professionals. More
Fun festivals: Twins to mustard to pirates!
You'll see double in Twinsburg, Ohio, and Ketchup lovers should beware in Middleton, WI. Here's some of the best and strangest town festivals. Play
Overnight Avg Rate Latest Change Last Week
30 yr fixed4.12%4.00%
15 yr fixed3.14%3.00%
5/1 ARM3.25%3.01%
30 yr refi4.17%4.06%
15 yr refi3.21%3.09%
Rate data provided
View rates in your area
Find personalized rates:
Index Last Change % Change
Dow 17,866.86 88.71 0.50%
Nasdaq 4,781.08 32.68 0.69%
S&P 500 2,077.31 16.08 0.78%
Treasuries 2.18 -0.03 -1.27%
Data as of 3:41pm ET
Company Price Change % Change
Bank of America Corp... 17.64 0.11 0.60%
Apple Inc 112.00 -0.65 -0.58%
General Electric Co 25.66 0.52 2.07%
Intel Corp 36.55 -0.47 -1.27%
Microsoft Corp 47.96 0.44 0.93%
Data as of 3:26pm ET


While talking about the Sony hack during his end-of-year press conference, President Obama called actor James Franco "James Flacco." More

Investors beware: These 5 global crises are likely to rattle the stock market and world economy. More

Major Hollywood studios led a quiet campaign with state governments to censor Google content online. Now, Google is calling them out on it. More

Unilever sued Hampton Creek over its egg-free mayonnaise spread Just Mayo. But the company behind Best Foods and Hellman's mayonnaise has now dropped the lawsuit. More

The income of the top 1% jumped significantly in 2012, far outpacing inflation. Not only did this group make a larger share of the country's income, their share of total taxes also jumped from 35% to 38%. More

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.