Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

GM unveils first car for new China-only brand

baojun_630.top.jpgThe Baojun 630 will be the first GM car specifically made for China. By Peter Valdes-Dapena, senior writer


NEW YORK (CNNMoney) -- General Motors has unveiled the first car for its China-only Baojun car brand at the Shanghai Auto Show.

Baojun, which means "treasured horse," is GM (GM)'s first car brand specifically for China, which has become the automaker's largest car market. GM announced the creation of the brand, aimed at entry-level car buyers, last summer.

The Baojun 630, a mid-sized sedan, was developed in China by GM's Chinese partnership, SAIC-GM-Wuling. All international automakers operating in China are required to work in partnership with Chinese automakers.

GM boasts of the car's sporty presence, 22 individual storage spaces, and safety features including anti-lock brakes, three-point seatbelts and child safety seat fasteners. The car also makes extensive use of high-strength steel, GM said in its statement.

The car is powered by a 1.5-liter, 108-horsepower engine and gets about 34 miles per gallon, GM said Monday.

The car will go on sale in China "shortly after the show concludes," GM said. To market the car, SAIC-GM-Wuling has launched a nationwide "Happiness Campaign," encouraging people to submit stories telling how they have pursued happiness in their lives.

"The results will be announced during the official launch ceremony for the Baojun 630," the automaker said in its statement.

GM also unveiled the 2013 Chevrolet Malibu at the Shanghai show. That car, a redesigned version of GM's popular mid-sized sedan, will be sold in the U.S. as well as in China. The new, wider Malibu has a more aggressive design and new 2.5-liter, four-cylinder engine. To top of page

Find Your Next Car
Index Last Change % Change
Dow 15,660.18 -254.56 -1.60%
Nasdaq 4,266.84 -16.75 -0.39%
S&P 500 1,829.08 -22.78 -1.23%
Treasuries 1.64 -0.06 -3.58%
Data as of 8:27pm ET
Company Price Change % Change
Bank of America Corp... 11.16 -0.82 -6.84%
Cisco Systems Inc 24.68 2.17 9.64%
General Electric Co 27.45 -0.85 -3.00%
Chesapeake Energy Co... 1.78 0.08 4.71%
Apple Inc 93.70 -0.57 -0.60%
Data as of 4:01pm ET
Sponsors

Sections

Boeing's stock fell by as much as 12% after Bloomberg reported the SEC is investigating the company's accounting practices. More

The S&P 500 has lost 11% in the first six weeks of the year and the Nasdaq is near bear market territory. But the U.S. economy is not in a crisis. More

Just three days after Zenefits CEO Parker Conrad resigns, the California Department of Insurance announces that is investigating the startup's business practices. More

Bloom Technologies impresses Richard Branson to win the Extreme Tech Challenge startup contest. More

GOP presidential candidate Marco Rubio wants some radical changes to the tax code. But the numbers don't add up, according to a new analysis. More