Eager buyers line up for white iPhone

Customers waited in line at Apple's Fifth Avenue store to be the first to get the white iPhone 4.Dozens waited to be among the first to buy the white iPhone 4. By David Goldman, staff writer


NEW YORK (CNNMoney) -- Think the most anticipated iPhone 4 of 2011 was Verizon's? Bzzt.

Based on one totally unscientific data point -- the number of people who got up early to camp out in front of Apple's flagship store on Manhattan's Fifth Avenue -- the mythic white iPhone won hands-down.

Forty-five early risers were on line at the Apple (AAPL, Fortune 500) store to snap up the long-awaited white iPhone 4 on Thursday. The store is open 24 hours, but the white iPhone didn't go on sale until 8 a.m.

The Verizon (VZ, Fortune 500) iPhone, which went on sale in February, got off to a much quieter start. Just eight people were in line right before that device went on sale, though the freezing cold may have been a factor.

One of the first buyers on Thursday waited in both lines.

"I had the Verizon 16 GB black iPhone 4, but I came back to go white," said Brandon Nuccio, a New York resident. "I don't technically need it. It's more of an aesthetic thing for me."

Nuccio said he paid the full $599 list price for the phone, since it was too late to return and exchange his previous iPhone 4. He is trying to sell his black iPhone to make up for some of the cost.

Alan Diaz was a little luckier.

"I got a black iPhone 4 a couple days ago, but I wanted to see the white one, so I traded the black one in," said Diaz, who had been waiting in line since 4 a.m. "I wanted to be unique."

Several other white iPhone customers also already had the black iPhone 4, including John Dwyer. Dwyer said he was surprised that the white iPhone finally came out, so he got in line at 6:30 a.m. to fetch one.

But why didn't he wait for the iPhone 5, which is rumored to be coming out in the late summer or early fall?

"Wait, what do you know that I don't?" Dwyer responded. "The iPhone 5 is coming soon? They got me then, because I'll have to get that too."

Elizabeth Wolf, who "woke up like a little kid on Christmas" Thursday morning, said she considered waiting for the iPhone 5, but decided to go with the iPhone 4 instead to replace her aging iPhone 3GS.

"I wasn't sure if the new one would be coming in white," Wolf said.

Though most buyers were eager to try out their new toys, unboxing them before they stepped out onto the sidewalk, a few kept the white iPhones secure in their packaging.

"It's actually for my mom," said shopper Ian Irlanda.  To top of page

Frontline troops push for solar energy
The U.S. Marines are testing renewable energy technologies like solar to reduce costs and casualties associated with fossil fuels. Play
25 Best Places to find rich singles
Looking for Mr. or Ms. Moneybags? Hunt down the perfect mate in these wealthy cities, which are brimming with unattached professionals. More
Fun festivals: Twins to mustard to pirates!
You'll see double in Twinsburg, Ohio, and Ketchup lovers should beware in Middleton, WI. Here's some of the best and strangest town festivals. Play
Index Last Change % Change
Dow 17,122.01 15.31 0.09%
Nasdaq 4,569.62 -1.02 -0.02%
S&P 500 2,000.12 0.10 0.00%
Treasuries 2.36 -0.03 -1.25%
Data as of 7:20am ET
Company Price Change % Change
Bank of America Corp... 16.20 -0.13 -0.80%
Apple Inc 102.13 1.24 1.23%
Facebook Inc 74.63 -1.33 -1.75%
Yahoo! Inc 38.18 0.39 1.03%
Pfizer Inc 29.49 0.28 0.96%
Data as of Aug 27

Sections

Staggering interest from the Chinese in an immigration program has led the U.S. to run out of available visas for the first time ever. More

Former Fed chief Ben Bernanke believes the 2008 financial crisis was the worst in global history, topping even the Great Depression. More

Snapchat has gotten a $20 million funding round from Kleiner Perkins, valuing the company at $10 billion, according to the Wall Street Journal. More

Utah State professor Michael Glauser cycled 4,000 miles this summer, visiting 100 entrepreneurs across the country. Here's a snapshot of how they grew their businesses. More

Five CNNMoney readers share stories about saving that you can learn from: What they would do differently if they had another chance. More

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.