NEW YORK (CNNMoney) -- The latest retail sales data is out, revealing that the U.S. consumer spent more on clothing in July, but not all retail chains are made equal.
The high-end brands like Lululemon (LULU) and Ralph Lauren (RL, Fortune 500) continue to grow sales disregarding the economic conditions as their target customers are much less sensitive to price changes. Shares of the yoga apparel retailer are up more than 60% for the year.
Meanwhile Dillard's (DDS, Fortune 500) reported earnings significantly below the estimates, which sent its stock down more than 16% to $42. Less than a month ago, it was trading at an all-time high above $60 per share.
The poor performance in Dillard's cannot be blamed on current consumer sentiment only. The retail chain has seen sizable declines in its sales over the past few years. Their 2011 sales are significantly below their numbers in 2005.
These are among the popular themes on StockTwits Friday:
fundmyfund: $RL same store sales 19% - wow. No letup in high end, wondering if stock market swoon finally damages the $TIF and $RL of the world.
ldrogen: Consumer confidence might suck, but women are still buying $LULU pants to make their asses look good, and husbands still buying the stock.
DoubleTopStocks: $DDS misses earnings Nordstrom kills it. Makes sense.
TALENTEDBLONDE: The 8 biggest retailers with the worst sales: yeah $GPS, I'm talking to you! $JCP $HD $SHLD $DDS $$
stockmaster: $JCP revisit stock price when announced to Hired new CEO from APPLE. up to $36 and after 2 months with new CEO stock price is....$26?
Ro_Patel: #USDA raises cotton crop output forecast for first time this year - up 3.5% - $GPS $WMT $LULU $RL
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