Dell to entrepreneurs: Head to China

@CNNMoneyTech November 10, 2011: 10:52 AM ET
Dell CEO Michael Dell said if he could start over today, he'd launch a business in China.

Dell CEO Michael Dell said if he could start over today, he'd launch a business in China.

PALM DESERT, Calif. (CNNMoney) -- If visionary technology company founder Michael Dell could start up a business all over again, where would he do it now?

One word: China.

"I would go to China at age 19 and start my company there. It's a much better environment," said Dell's (DELL, Fortune 500) CEO in a conversation with Charlie Rose at Ernst & Young's Strategic Growth Forum in Palm Desert, Calif.

Dell has followed what's now become almost a cliched trajectory for billion dollar tech visionaries by dropping out of the University of Texas at Austin at age 19 to build a computer company that would fundamentally reshape how personal computers were made and sold.

Now, 46 years old, Dell remains at the helm of his Austin-based company after a two-year hiatus a few years ago.

In his conversation with Rose, he did his best to fend off several rounds of questions about how the new generation of college dropouts, and big-time rival Apple (AAPL, Fortune 500) are disrupting his business.

Dell is still the number two PC maker in the United States but third-place Apple has started to nip at its heels, according to a recent Gartner survey.

Overall, PC sales have been hampered by the explosive growth of smartphones and tablets, and Dell has been hit especially hard, with its third-quarter PC shipments dropping 7.2%, according to Gartner, compared with Apple's 21% growth.

While Dell has no plans to exit the PC business, the CEO said he hopes to roll out an iPad rival, without giving any specifics about timing or what such a device might look like.

"We live in a multidevice world," he said, adding that he'd most likely seek a partnership with Microsoft (MSFT, Fortune 500) if his plans come to fruition. "There are a billion and a half PCs out there and most run Microsoft," he said. "People like it when things work together."

Dell also said that he expects the distinction between tablets like the iPad and the Android and a more traditional Dell PC to inevitably disappear. "Today there's a pretty clear line between the tablet and the laptop," said Dell. "In the future, that line will get really blurry and you'll see lots of different devices in all shapes and sizes."

Michael Dell's dilemma

Again refusing to cede any ground to Rose on a need for Dell to reshape its business model away from PCs, which he said generates half the company's revenues and one-third of its profits, Dell did say his company would keep up its aggressive pace of acquisitions by deploying some of its roughly $16 billion in cash.

Dell has executed roughly nine acquisitions recently, and the CEO said he expects that aggressive pace to continue.

Dell said that unlike Apple, which become known for a build it and they will come mantra, his company will stay solely focused on building and expanding on what the customer wants. And emerging markets, such as China, India and Brazil will be a driving force behind those plans. To top of page

Most Popular
Europe debt crisis and jobs numbers to drive stocks
 
Farmers hit the jackpot in Kansas oil boom
 
Apple to DOJ: Bite me
 
Postal Service offers $15,000 buyouts to 45,000 mail handlers
 
Summer gas prices - as good as they'll get
 
Hot List
CEOs who served their country

FedEx's Fred Smith did 2 tours of duty in Vietnam as a Marine. Meet 10 Fortune 500 executives who served in the U.S. military.  More

Farmer power forces Big Oil bidding war 

Group of farmers in southern Kansas pool their land to more than double their money from an oil company for their mineral rights. Play

6 great Memorial Day car deals

Here are some hot tips if you're going out car-shopping this weekend. More

Build your own mail-order home

This 150-square-foot home can be shipped anywhere and then assembled like Ikea furniture. More

How we got our jobs after college

Many Class of 2012 grads find themselves without work. But those who landed jobs say internships are key. More

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2012 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2012 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2012. All rights reserved. Most stock quote data provided by BATS.