Brammo Empulse, a 100 mph electric motorcycle

@CNNMoneyTech May 9, 2012: 12:10 PM ET

SAN FRANCISCO (CNNMoney) -- Designing an electric motorcycle with mass market appeal is a difficult task. Designing an electric motorcycle that tops out at 100 mph minus the clunky battery and a short range is an even bigger challenge.

Enter Brammo. The Oregon company just unveiled its Empulse line of electric motorcycles that can go as fast as 100 mph and boast a hundred mile range on a full charge.

Starting at about $17,000, the Empulse is more expensive than comparable gas models but Brammo says customers are likely to recoup some cost over the life of the bikes because electricity is cheaper than gas. The Empulse uses the same charging stations used by GM's (GM, Fortune 500) Chevy Volt and the Nissan Leaf.

Craig Bramscher, Brammo's CEO says the Empulse is the "Tesla (TSLA)" of electric motorcycles, alluding to the bike's combination of design and range.

The Empulse is the first model that Brammo has aimed at the mass-market since the company launched in 2002.  To top of page

Find Your Next Car

Get the latest car news:

CNNMoney Sponsors
Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.