Wal-Mart stops selling Amazon Kindles

  @julpepitone September 20, 2012: 3:31 PM ET
Amazon Kindle Fire HD event in 90 seconds

Wal-Mart is joining Target in the decision to stop selling Amazon Kindles, in a move that appears to have come after a pricing dispute.

The company "recently" made a decision to stop selling Amazon products after existing inventory runs out, a Wal-Mart representative told CNNMoney in an emailed statement on Thursday. The company didn't expressly give a reason for its decision, but said this: "Our customers trust us to provide a broad assortment of products at everyday low prices, and we approach every merchandising decision through this lens."

Amazon (AMZN, Fortune 500) declined to comment on the news. The decision was first reported by Reuters, which cited an anonymous source and a leaked memo.

The loss of behemoth Wal-Mart (WMT, Fortune 500) as a retail partner could ding Amazon, which pulled in revenue of $114 billion in its fiscal second quarter.

In May, Target (TGT, Fortune 500) became the first big-box retailer to stop selling the Kindle line from Amazon, which could be perceived as a retail competitor. Target, which began selling Kindles in its brick-and-mortar stores in 2010, also did not provide a reason for its decision.

Amazon unveiled a refreshed line of Kindle e-readers and four Kindle Fire tablets earlier this month. The device is still carried by some bricks-and-mortar retailers, including Best Buy (BBY, Fortune 500), Staples (SPLS, Fortune 500), Radio Shack and Office Depot (ODP, Fortune 500).

-CNNMoney's Parija Kavilanz contributed to this report. To top of page

Join the Conversation

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.