Ike Sutton, an aspiring inventor and father of six, was fed up with smartphones intruding on family time.
"Nobody would put away their cellphones because everything was 'urgent,'" he said.
You know: Urgent! Like checking movie times, sharing Instagram pictures from grandma and texting friends -- instead of interacting with the person sitting, say, three feet away.
It was the same thing at restaurants, he said. "It wasn't just us. I looked around and everyone else was on their cellphones, too."
The product designer, who lives in Brooklyn, N.Y., turned his frustration into a small business idea. He invented the Cell Lock-Up.
The Cell Lock-Up is a toy jail cell where iPhones, BlackBerrys and Galaxys -- up to six at a time -- can be imprisoned. Mandatory minimum sentence: 15 minutes. Maximum: One hour.
The toy, priced at $19.99, is a 7-inch cube that looks like a jail cell. It has a bunk bed so cellphones can double up. If someone tries to break a device out the toy slammer, an alarm sounds and a recorded voice barks "Alert! Alert! Break-out in progress."