By Adrian Covert @CNNTechJanuary 7, 2013: 1:37 PM ET
LAS VEGAS (CNNMoney)
When CEO Jen-Hsun Huang stepped on stage at the Consumer Electronics Show to unveil the new Tegra 4 CPU for smartphones and tablets, he proved Nvidia isn't messing around in the mobile space. It claims its quad-core system-on-a-chip will out perform any other around, including the A6X chipset powering Apple's iPad.
That means your next generation of mobile gadgets could be noticeably faster.
If you've never heard of Nvidia's Tegra line, chances are you've used it. Countless Android, Windows Phone and Windows RT products are built around previous-generation Tegra guts, including Google's Nexus 7, Microsoft's Surface tablet, HTC's One X smartphone and the Sony PSP handheld gaming device.
Like the Tegra 3 before it, Tegra 4 features four discrete cores, along with a low-power fifth core that is used for light processing tasks such as email or messaging. (That extra core extends the life of any device's battery.) But this time around, Nvidia used 1.9 GHz ARM A15 cores -- the new cutting edge for speed freaks -- as its reference design. That power boost ensures blazing performance with 45% less power consumption.
And unlike any system-on-a-chip before it, the Tegra 4 has 72 graphics cores. Nvidia says will that will fuel a 3.5x performance boost over its predecessor and make the Tegra 4 faster than the chipsets powering both the iPad 4 and Nexus 10 tablets.
These specs are impressive on paper, but the question always remains: Will we actually notice the boost?
Nvidia(NVDA) has some showcases ready. The Tegra 4 can push video to the latest and greatest 4K resolution TVs, meaning you could see the Tegra 4 chip running in the next generation of Smart TVs and streaming boxes, powering ultra-high-definition video rendering.
Nvidia also went out of its way to develop a new high dynamic range (HDR) photo processing engine that enables better photos in difficult lighting environments. In an on-stage demo, CEO Huang showed off a new trick: live HDR preview, which allows you to see what effect HDR will have on your image before you snap the photo.
Devices such as the iPhone currently lack this feature, and save two photos to your phone every time you snap an HDR image. That eats up storage space and drives avid photographers nuts.
Nvidia's splashiest CES announcement, though, was its cannonball dive into the gaming gadgets market.
To illustrate the power of the Tegra 4, Nvidia went and built Project Shield, an entire portable gaming device crafted around the chip, which is capable of pushing high-definition (HD) graphics to a 5-inch, retina-grade display or a full-size TV.
The Shield is Nvidia's first foray into a full-fledged consumer product. It's got controller components that the company says rival any console game pad, 14 hours of battery life, and a stock build of Android, which means it can be updated as quickly as Google(GOOG) allows.
Nvidia is positioning Shield as a tool to enhance the gaming experience for the hardcore crowd, and it shows. In addition to functioning as a portable device, or connecting to a TV, the Shield can link up wirelessly with a PC and stream the visuals to your TV, effectively turning it into a giant PC gaming display.
In terms of design, the device itself looks like the victim of Nvidia's quest to provide a compromise-free gaming experience -- which is to say, it's cumbersome and unattractive. Then again, there aren't many ways to cram a full console controller and a 5-inch display into a portable without sacrificing something.
Nvidia's gaming ambitions don't end there. It's also working on Grid, a cloud gaming service it believes will succeed where other services, such as OnLive, failed.
Here's Grid gist: Anyone with an Internet-connected TV, tablet, or Shield will have access to PC-caliber games thanks to cloud processing. Your input from the controller is sent to a server tucked away in some remote data center, which will do all the heavy lifting that a PC or an Xbox or a PlayStation would typically do. It then streams the visuals back to you.
The company claims Grid is performance-maximized and lag-minimized to a point where it's on par with a console. It offered no details on when the Grid service will be available to consumers or how much it will cost, but the idea that someone could get an up-to-date gaming experience without having to shell out hundreds of dollars for the latest consoles is one that will forever entice.