Bombardier builds jets that burn less

  @FortuneMagazine April 11, 2013: 7:18 AM ET
CTD29 pierre beaudoin

Pierre Beaudoin says tech is improving high-speed travel.

(Fortune)

Montreal-based aerospace and transportation company Bombardier specializes in making trains for the busiest cities in the world, including New York, London, and San Francisco. But while the company's presence in the rail industry is well established, Bombardier is now upping the ante on another important area of travel: commercial and private aircraft. The multi-billion dollar industry is dominated by Boeing and Airbus, but Bombardier believes there's room for a third player. Fortune's Adam Lashinsky interviewed Bombardier CEO Pierre Beaudoin to discuss the company's newest aircraft, high-speed rails, and the future of commercial travel both on the ground and in the sky. A lightly edited transcript follows.

So if you would indulge me and give me an opportunity to practice my French, could you please remind me what the difference is between Bombardier [bom-bar-dee-YAY], your company, and bombardier [bom-ba-DEER], which is not your company?

[Laughs] Well, that's just the way that some people say it in the U.S. I think it's more a reference to a bomber, an aircraft that's a bomber, when you say bombardier [bom-ba-DEER]. Of course in our case it's a family name, Bombardier, so we try to have people say it in this way.

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