Fortune Brainstorm Podcast: Procter & Gamble CEO Bob McDonald

  @FortuneMagazine May 3, 2013: 10:55 AM ET
bob mcdonald brainstorm green
NEW YORK (Fortune)

Each Fortune conference -- from Brainstorm Green, Brainstorm Tech, to the Most Powerful Women Summit, and the Global Forum -- yields fascinating conversations with the best and brightest minds in business.

Fortune wants to make it even easier for you to eavesdrop. The Fortune Brainstorm podcast is a weekly show that features recorded conversations from Fortune's live events.

Brainstorm Green 2013 wrapped up on Wednesday, so we have fresh audio from the conference. Today's podcast focuses on a town hall- style talk given by Procter & Gamble (PG, Fortune 500) CEO Bob McDonald, who was presenting some of his company's sustainable products, such as a concentrated version of Tide laundry detergent meant for cold water.

But how much do companies really care about sustainability? We talk to Fortune managing editor Andy Serwer and P&G's vice president of global sustainability Len Sauers to try to get some answers. In a tough economy with vocal investors, how easy is it to go green?

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