Burberry's high fashion, high tech balancing act

  @FortuneMagazine June 28, 2013: 11:25 AM ET
Angela Ahrendts burberry
NEW YORK (Fortune)

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Burberry's Angela Ahrendts is a high-powered CEO, and she's led the old, British fashion brand into a new technology frontier, carving the way as a leader in the luxury space. But how, exactly, do you make a clothing line high-tech? And even with new technology, can Burberry attract the millennials key to its growth strategy?

Fortune writer Beth Kowitt weighs in on the future of a fancy brand built on an iconic plaid pattern.

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