Adobe is giving the stylus a second life

  @FortuneMagazine July 8, 2013: 7:04 AM ET
FIO22 stylus
(Fortune)

The electronic stylus has been around since the days of Apple's ill-fated Newton handheld. But as touchscreens improved, the need for input tools to interact with smartphones and tablets waned. Now Adobe (ADBE) thinks it can make styluses cool again. Its Project Mighty is a slick aluminum pen geared toward artists, architects, and designers. The forthcoming gadget is pressure sensitive and can be used to draw on the surface of an iPad, for instance. It also connects to the cloud, so users can call up their sketches on multiple devices with the click of a button on the side.

The San Jose-based company's flagship products are software such as Photoshop and InDesign; hardware is a new foray. Adobe enlisted industrial designers Ammunition Group -- the firm that created Barnes & Noble's (BKS, Fortune 500) Nook and the Beats by Dr. Dre headphones -- and MindTribe, an engineering consultancy, to assist. The result is a three-sided pen with a "bead-blasted" finish and the ability to copy and paste color schemes and clip art across mobile devices. The product is still in an "exploratory" phase -- hence the grandiose code name -- though it has already gone through several iterations. An earlier version included a cap, which was nixed for fear users might misplace it.

MORE: Intel's new CEO is ready to embrace mobile

Adobe isn't saying when Mighty will be available or how much it will cost. Even so, about 10,000 people signed up to receive information on Mighty in the two weeks after Adobe revealed its plans. There are already smart pens on the market, with prices ranging from about $20 to $200, and the number is growing. "The innovation [on mobile devices] is accelerating very rapidly, and we don't want to be behind on that," says Michael Gough, VP of experience design at Adobe. Indeed, if the company has its way, the souped-up stylus will become a must-have accessory once more.

Why Adobe made a pen & ruler for the iPad

This story is from the July 22, 2013 issue of Fortune. To top of page



Join the Conversation

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.