"Of all the luxury brands that set up in China, Burberry seems to have captured the wealthy Chinese audience more successfully than any other luxury brand," said Oliver Williams, a senior analyst at WealthInsight, who specializes in luxury markets in Asia.
But China is not the only market where Burberry is reporting strong growth.
The fashion brand averaged double-digit sales growth in stores across the Americas and also managed to grow its business at stores in Europe, the Middle East, India and Africa.
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Consumers value Burberry's modern edge, maintained through its fashion designs, online social media outreach and other initiatives.
"The launch of its innovative non-commercial Burberry Acoustic music project for emerging artists has maintained as much of that cool edginess as its celebrity-studded ad campaigns," said Ivailo Jordanov, CEO of shopping website Styloko.com.