Carlos Watson at Ozy Media's headquarters in Mountain View, Calif.
Unexpected is precisely what Carlos Watson, founder of Ozy Media, is going for. Everything from its name -- inspired by Percy Bysshe Shelley's sonnet "Ozymandias" -- to its ambition, concept, approach to the news, and, yes, location aims to be different. Launching later this year, Ozy will cater to what Watson calls the "change generation." It's not so much an age group -- he expects readers will range from young baby boomers to millennials -- as a class of informed, worldly people who thrive on change. Says Watson: "They're a group that won't just tolerate things that are different but embrace things that are different."
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