Sometimes even your best performance just isn't good enough.
Samsung is learning that difficult lesson Friday after reporting a record profit that nonetheless fell short of investor expectations.
The South Korea-based smartphone maker reported net profit of 7.8 trillion won ($7 billion) in the second quarter. Even though that figure was a 50% increase over the previous year, it fell short of analyst expectations of 8 trillion won.
Samsung shares declined slightly after the earnings report was released. So far this year, shares have lost 14% of their value.
Investors and analysts remain worried about slowing demand for top-shelf smartphones like the Samsung Galaxy S4. The phone, which competes with Apple's iPhone and HTC's One, has sold well.
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But the future profitability of the device remains a question -- and Samsung's legacy businesses in television and electronics production don't appear poised to pick up the slack.