AT&T apologizes for 9/11 tweet

  @julpepitone September 11, 2013: 2:41 PM ET
att twitter

AT&T quickly deleted a tweet after drawing ire from Twitter users.

NEW YORK (CNNMoney)

Yet another corporate social media #fail. AT&T quickly deleted a tweet on Sept. 11 after drawing ire from Twitter users who accused the company of exploiting a national tragedy.

AT&T's (T, Fortune 500) original tweet included a hand holding up a smartphone, with the Tribute in Light memorial captured on the device's screen. The memorial features two columns of light representing the fallen Twin Towers. "Never Forget," the post said.

The tweet, which AT&T posted at 12:15 p.m. ET Wednesday, quickly went viral. Some Twitter users replied with expletives, while others called it "tacky," "disgusting" and "tasteless." Others threatened to switch carriers.

The tweet was up for only an hour before AT&T deleted it and posted an apology.

"We apologize to anyone who felt our post was in poor taste," AT&T said in the second tweet. "The image was solely meant to pay respect to those affected by the 9/11 tragedy."

AT&T didn't immediately respond to a request for comment.

The apology wasn't enough to quell angry Twitter users, some of whom considered AT&T's mea-culpa to be tone-deaf.

"The apology is somehow more insulting," one wrote. Another called the attempt a "fauxpology."

AT&T posted the same image and message to the company's Facebook (FB) page, but that post remained up for two hours before it was deleted. To top of page



Join the Conversation

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.