Steve Denenberg, MD, in his Omaha operating room
So this is probably not the fellow you'd expect to be leading a crusade. But Steven M. Denenberg, MD, may be the most important plastic surgeon between Hollywood and Manhattan's Upper East Side. For the past decade he has been waging an intellectual-property fight against the worst kind of nose job -- that is, the misappropriation of his patients' online before-and-after photos. Denenberg's tale is about the astonishing reach of the web for a small business and the ease with which scoundrels can take advantage. It's also a pretty funny story.
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