The prince of sales

  @FortuneMagazine October 10, 2013: 7:34 AM ET
STA28 adam pritzker

Adam Pritzker has a famous last name, but he's making his own mark in business.


Adam Pritzker is pumped. Three floors above a narrow SoHo street in Manhattan, Pritzker, 29, strides through a cavernous loft strewn with drop cloths and sets his notebook down on a teak and cracked-resin designer cocktail table. By Oct. 16, the space will be transformed into an intimate showroom in which shoppers can wander through a staged home, purchasing everything from the dishes to the dresses hanging in the walk-in closet. "It's so cool that you'll be able to see this table in its context," says Pritzker, an energetic guy with a mop of wavy dark hair. Kind of like scoping out a stylish friend's home -- and then buying anything you want.

The Apartment is a physical manifestation of Pritzker's latest creation: Assembled Objects. Self-funded with several million dollars, New York-based Assembled Objects aims to help designers in home, beauty, and fashion roll out new product lines and retail sites by providing support for everything from fulfillment and logistics operations to real estate leasing and in some cases capital.

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