Samsung woos Silicon Valley

  @FortuneMagazine October 31, 2013: 7:03 AM ET
STA18 tech silicon valley

Korean giant Samsung Electronics hasn't had the coziest relationship with Silicon Valley, where its epic legal battles with Apple have arguably received more attention than the runaway success of its Galaxy line of smartphones.

That could soon change. In recent months Samsung has broken ground on a new, 385,000-square-foot research center in Mountain View, Calif., opened a startup accelerator in the heart of downtown Palo Alto, and attempted to woo local talent by hosting its first-ever "global" developer conference in San Francisco. "The Bay Area is the hotbed of innovation," says Curtis Sasaki, a senior vice president with Samsung's new Media Solutions Center in San Jose. (Samsung has had a low-profile operation in that city for about three decades. Who knew?)

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