By Chris Isidore@CNNMoneyNovember 14, 2013: 5:02 PM ET
NEW YORK (CNNMoney)
When it comes to Derek Jeter, the only book that comes to mind is a records book.
Nevertheless the Yankees star, who skipped college to start playing professional baseball, has inked a deal to launch his own imprint of books for Simon & Schuster.
Jeter Publishing will publish adult non-fiction titles, fiction and children's books. It will specialize in sports-related books, not surprisingly, but will also highlight personalities in pop-culture and other arts.
"This publishing partnership is an exciting way for me to discover and develop new books, sharing insights of my own, or from people I believe have interesting stories, philosophies or practices to share," Jeter said a statement issued by Simon & Schuster, which is a unit of CBS(CBS).
Simon & Schuster did not comment on terms of the deal.
Jeter is the world's best known baseball player, according to the most recent survey by the Q Scores Company, recognizable to 60% of the general public. He also has a relatively clean image in a realm of professional sports often marred by scandal.
He's also one of the best-paid U.S. athletes according to the Fortunate 50, which is compiled by Sports Illustrated and Fortune magazines, with a salary of $17 million and $8.5 million in endorsements this year. He'll take a pay cut in 2014, having just signed a new $12 million contract for next season.