Twitter co-founder hopes to make social search a big thing in tech with the new app Jelly.
The app, available on iOS and Android, lets users crowdsource questions to their social networks. A feature also lets users take pictures and pose questions to friends and their networks. The concept: if you're walking down the street and see a flower you want more information about, you can take a picture of it, crop or draw on it, and pose a question to your social networks.
In the launch video, Stone describes Jelly as a new way to search.
"Everyone's mobile. Everyone's connected. So if you have a question, there's somebody out there that knows the answer," Stone says.
The San Francisco-based company, which has been in stealth mode until Tuesday, has 8 employees. Backers include Spark Capital as well as fellow Twitter ( co-founders Jack Dorsey and Ev Williams. Also on the roster of investors: Al Gore, Bono, and )LinkedIn ( founder Reid Hoffman. )
Stone's new venture is built on the same concept behind Twitter and other companies he's worked at, such as Google (Fortune 500)-owned Blogger and Twitter predecessor Odeo. He hopes by building out a social search engine, Jelly will continue to connect people. ,
"It turns out that getting answers from people is very different from retrieving information with algorithms," he said.
It's not the first we've heard of social search. Popular Q&A site Quora allows users to pose questions and crowdsource answers. Facebook (Fortune 500) also launched , Graph Search in October, allowing users to better utilize their social networks to find information.
Jelly's logo is a jellyfish, representing "a loose network of nerves that act as a brain," Stone says. "Similar to the way we envision loosely distributed networks of people coordinating via Jelly to help each other."
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