Nintendo is facing stiff competition from Microsoft and Sony in the games console market.
The company issued a profit warning on Friday following disappointing software and hardware sales in the busy end-of-year buying season.
Nintendo (now expects to record a 35 billion yen ($335.2 million) operating loss for the fiscal year ending in March. )
That's down from the 100 billion yen ($957.7 million) profit previously forecast.
The Wii U has struggled to lure consumers as the appetite for mobile and tablet gaming grows.
Stiff competition from rival devices -- Microsoft's Xbox and Sony's PlayStation -- has also hurt the electronics maker. Microsoft (Fortune 500) and , Sony ( have turned their gaming consoles into integrated, computing devices and new models of the devices released late last year were in )hot demand.
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