Waiting for datapocalypse

  @FortuneMagazine February 6, 2014: 7:13 AM ET
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(Fortune)

I connected the dots from what I initially thought were unrelated events over the past few days.

My AmEx card was refused for a $6 charge at Los Amigos car wash in Harlem. It seems that the ever attentive folks at American Express decided that I was in the wrong zip code -- all of 2.9 miles from my apartment, according to Google Maps -- that this constituted suspicious behavior, and that I might not be me.

I was renting cross-country skis from a ski shop with a friend who is a regular customer. Clerk asked friend for his name and address, and friend said, "I'm sure I'm in your system." Not so. "We don't keep customers' data," clerk replied sharply. "We're not the NSA."

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