Yes, this company's boogie is for real

  @FortuneMagazine February 6, 2014: 7:26 AM ET
TEC24 pioneer ddj wego2

Pioneer's $349 DDJ-WeGO2 controller is designed to accommodate Apple's iPad, iPhone, and iPod Touch.


Trevor Risk has played at nightclubs across North America, private dance parties at mansions, even an indie disco rave in the basement of a defunct bank. The crowds vary; the music changes. But no matter where the Vancouver-based DJ plies his craft, one thing remains conspicuously consistent. "I haven't been in a nightclub in a long time that uses anything other than Pioneer," Risk says of the audio-mixing hardware he finds in DJ booths. "And if I only get one thing out of a promoter when I play, I want Pioneer equipment to be it."

Electronic music first enjoyed widespread popularity in the 1970s. The 1980s were practically defined by it. At the turn of the millennium, when vinyl, tape, and plastic finally gave way to bits and bytes as the preferred medium for music, the Japanese electronics company began making CD mixers (which manipulate audio from multiple sources) and, later, controllers (which serve as a hardware interface for computer software) for DJs. Its products quickly became the industry standard for professionals working at clubs, festivals, and other live events.

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